About Henry Xiang

Henry Xiang
Founder of Alpha
At the heart of the global hair extension industry stands Henry Xiang, a passionate innovator and empathetic leader dedicated to empowering women and supporting salon entrepreneurs worldwide. As the founder and CEO of Alpha Hair Extensions, Henry has redefined what it means to lead with purpose—blending quality, sustainability, and social impact into a single, transformative vision.
Henry’s journey began not in a boardroom, but in a small, struggling salon where a candid conversation with the owner changed everything. She spoke about how the right hairstyle could transform not just appearances, but confidence and self-expression. She also voiced frustration at the lack of premium, ethical hair solutions. That encounter became the seed of Alpha Hair Extensions.
Founded with the mission to offer sustainable, ethically sourced, high-quality hair products, Alpha has grown into an internationally recognized brand serving clients in Europe, Australia, the U.S., and beyond. Under Henry’s leadership, the company has evolved into a full-service partner for salons—offering everything from product customization and market research to branding consultation and packaging design.
Alpha doesn’t just sell hair—it delivers empowerment. Through one-on-one brand development support and turnkey purchasing services, Henry helps salon owners and small brand founders create distinctive identities, gain market visibility, and boost profitability. With Alpha’s support, clients gain more than a supplier—they gain a strategic partner.
Henry is also deeply committed to ethical sourcing and environmental responsibility. From refusing synthetic fibers to using FSC-certified eco-friendly packaging and supporting hair-based environmental cleanups, Alpha reflects Henry’s belief that companies must do more than succeed—they must make a difference.
Today, Alpha Hair Extensions continues to set new benchmarks in product performance, client support, and industry innovation. Henry’s leadership is a testament to how empathy, integrity, and vision can turn a simple idea into a global movement—helping women feel confident, helping clients thrive, and building a brand the world can believe in.
“We bring hair, you develop business.”
— Henry Xiang, CEO of Alpha Hair Extensions