Customer Case 2
Helping a Cosmetic Distributor Expand into Hair Extensions
If you are in one of these business types, this case is for you:
Cross-Industry Distributors
Beauty & Cosmetic Wholesalers
Sustainable Packaging Brands
Hair Product Startups
Client Country
Israel
Date
August 2023
Products
Feather Hair Extensions
Project Overview
Yehiel is an established cosmetics distributor in Israel, aiming to enter the hair extension market with environmentally responsible, premium-quality products that could rival existing top-tier competitors.
This was Yehiel’s first venture into the hair sector, requiring knowledge transfer, market alignment, and a strong visual identity to differentiate in a competitive market.
Challenges
Industry Knowledge Gap: Lacked background in technical details of hair extensions.
Need to Match Industry Leaders: Sought to compete with top-tier Israeli brands.
Environmental Requirements: Sought eco-friendly packaging and materials.
Alpha’s Solutions
Education First: Conducted a tailored onboarding covering types of extensions, common product defects, and end-user FAQs.
Benchmarking: Delivered research on leading Israeli competitors’ specs, prices, materials, and online strategies.
Eco Packaging: Developed FSC-certified card-based packaging printed with eco-friendly soy inks, in line with Alpha’s sustainability roadmap.
Brand Strategy: Helped create Yehiel’s first private-label hair brand, including logo, custom accessory sourcing, and product-matching consultation.
Results
The product line launched with a clean brand identity and performance metrics that aligned with consumer expectations. Yehiel’s customers praised the natural finish of the feather extensions and eco-friendly packaging.
Highlighted Capabilities
Sustainable Design & Sourcing
Brand Building Support
High-Touch New Client Onboarding
Customized Market Fit for Israel’s Feather Hair Demand
For any inquiries, don’t hesitate to contact us at:
- [email protected]
- +86 15275249296
