I still remember feeling lost at my first InterCHARM Moscow. So many booths, so much happening, and no idea where to start. I walked away with sore feet but not much to show for it.
That’s why I put together this guide. If you have a clear plan, you can make meaningful connections and find real business opportunities.
After years of attending trade shows, I’ve figured out what works. This guide isn’t just about where to go—it’s about how to use your time wisely and get real results.
You’ll get a step-by-step plan to help you network, find new suppliers, and make the most of your visit. If you want a productive experience, keep reading.
InterCHARM Moscow is full of opportunities, but only if you know where to look.
Let’s dive in.
1. Planning Your Objectives for the Event
My first time at InterCHARM Moscow, I walked in without a clear goal. I thought I could just explore and figure things out as I went. By the end of the day, I had seen plenty—but I hadn’t made real progress for my business.
If you’re attending this year, don’t make that mistake. Walking in with a solid plan will help you use your time wisely and leave with valuable business opportunities.
Define Your Key Goals
Before you even step into the venue, ask yourself:
- Are you looking for new suppliers?
- Do you want to compare pricing and products?
- Are you there to build partnerships or learn about industry trends?
Write down your top three priorities. This will help you stay focused and make sure your time is spent on what truly matters to your business.
Research Exhibitors and Speakers
InterCHARM Moscow is massive. With so many booths and presentations, it’s easy to get distracted. Take time to review the exhibitor list and schedule in advance.
- Find out which companies align with your business needs.
- Highlight must-visit booths.
- Check if there are any keynote speakers or panel discussions worth attending.
A little research now will save you time and effort later.
Set a Realistic Schedule
You won’t have time to see everything, and that’s okay. Prioritize the exhibitors and sessions that match your goals.
Break your day into time blocks:
- Mornings – Meet with key suppliers or attend important sessions.
- Midday – Take a break, grab food, and process what you’ve learned.
- Afternoons – Explore other booths, network, and follow up on earlier conversations.
A simple plan like this keeps you on track while allowing flexibility.
2. Registering for InterCHARM Moscow
The last thing you want is to show up at InterCHARM Moscow and get stuck in long lines or, worse, face registration issues. I’ve seen people waste valuable time because they didn’t prepare in advance. A smooth registration process means you can focus on growing your business, not paperwork.
Registering early saves you time and gives you access to better options. Here’s what you need to know to make it quick and hassle-free.
Early Registration
InterCHARM Moscow attracts thousands of attendees, and last-minute sign-ups can lead to delays. Registering ahead of time gives you several advantages:
- Access to discounted pricing on tickets.
- Faster entry with pre-approved credentials.
- More time to plan your visit instead of dealing with logistics.
Check the official website for registration deadlines and pricing tiers:
- Official Website: https://en.intercharm.ru/
- Venue: Moscow, Crocus Expo, Pavilion 3
- Dates: October 15-18, 2025
Badge and Entry Requirements
Once you register, you’ll receive a confirmation email. Keep this handy because you’ll need it to collect your badge at the event. Some key things to check:
- Required documents – Some passes may require business verification, like a company registration number.
- On-site pickup or delivery – Some ticket types allow you to receive your badge in advance.
Make sure you have everything ready before arriving to avoid unnecessary delays.
Choosing the Right Pass
InterCHARM Moscow offers different registration options depending on your business needs. Compare the benefits of each:
- General Admission – Access to the main exhibition halls and networking areas.
- VIP Pass – May include priority entry, access to exclusive areas, and special networking events.
If you plan to meet high-level industry professionals, consider a VIP upgrade. Otherwise, a standard pass may be enough if you only need to explore exhibitors and make supplier connections.
3. Travel and Accomodation
Attending InterCHARM Moscow is an investment in your business. But without the right travel plans, it can quickly turn into a stressful experience. I’ve seen business owners book last-minute hotels far from the venue, struggle with transportation, and waste valuable time. A little preparation can make all the difference.
To avoid unnecessary delays and extra costs, here’s how to plan your trip efficiently.
Book Hotels Close to the Venue
Moscow is a large city, and traffic can be unpredictable. Staying near the event venue will save you time and energy. Here’s what to look for when booking:
- Proximity to the event – Hotels near Crocus Expo (the usual venue for InterCHARM Moscow) will make commuting easier.
- Business-friendly services – Look for hotels with strong Wi-Fi, meeting spaces, and early breakfast options.
- Availability and pricing – Hotels fill up quickly during major events, so book early to get the best rates.
If you prefer a budget option, consider business-class apartments or serviced accommodations with easy access to public transport.
Plan Your Transportation
Moscow has a well-connected metro system, taxis, and rideshare options, but knowing your best routes ahead of time will make your trip smoother.
- Metro – One of the fastest ways to move around the city. The Myakinino Metro Station is the closest to Crocus Expo.
- Taxis and Ride-Hailing Apps – Apps like Yandex.Taxi and Uber operate in Moscow. Avoid unlicensed taxis to prevent overcharging.
- Event Shuttle Services – Some hotels or organizers may provide shuttles. Check if this is available when booking.
Consider testing your route the day before the event, so you know exactly how long it takes to get there.
Visa and Entry Requirements
If you’re traveling from outside Russia, make sure you have the correct visa. Processing times can vary, so check the requirements well in advance.
- Business Visa – Most international attendees will need a business visa.
- Invitation Letter – Some visas require an official invitation from the event organizer or a Russian business partner.
- COVID-19 or Health Regulations – Confirm if any health-related entry requirements apply before your trip.
4. Packing Essentials
Packing for InterCHARM Moscow isn’t just about clothes. Business owners who come unprepared often find themselves scrambling for essentials—whether it’s a forgotten charger, not enough business cards, or uncomfortable shoes that make long days unbearable.
A well-packed bag can save you time, keep you comfortable, and help you make strong business connections. Here’s what you need.
Business Cards and Marketing Materials
InterCHARM Moscow is all about networking. Running out of business cards or forgetting key materials can cost you valuable connections. Pack:
- Plenty of business cards – Bring more than you think you need.
- Company brochures or product catalogs – Great for suppliers and potential partners.
- A digital alternative – Some attendees prefer QR codes or digital business cards for easy sharing.
If you’re showcasing products, consider bringing small samples or high-quality images to highlight your offerings.
Comfortable Attire and Footwear
Trade shows mean long days on your feet. You want to look professional while staying comfortable. Choose:
- Business-casual clothing – A polished but practical look works best.
- Comfortable shoes – Avoid new or stiff shoes that might cause blisters.
- Layers – Large event halls can be unpredictable in temperature, so bring a light jacket or sweater.
Dressing well while staying comfortable helps you stay focused and engaged throughout the event.
Technology and Chargers
With back-to-back meetings and a full schedule, having the right tech on hand is crucial. Don’t forget:
- A fully charged phone and power bank – You’ll need it for networking, scheduling, and navigation.
- A laptop or tablet (if necessary) – Useful for note-taking or showing digital presentations.
- Universal adapter (for international travelers) – Russian outlets may be different from your country’s standard.
5. Navigating the Event Like a Pro
Without a plan, it’s easy to get lost in the crowd and waste time on booths that don’t align with your business goals. I’ve seen business owners walk in without a clear strategy, only to leave feeling overwhelmed and unproductive.
To make the most of your visit, you need a focused approach. Here’s how to navigate the event efficiently.
Use the Event Map and App
- Locate key exhibitors – Mark the booths you want to visit first.
- Identify networking areas – Find spaces where you can meet potential partners.
- Check schedules – Make note of any speaker sessions, product launches, or live demonstrations.
Prioritize High-Value Exhibitors
With so many booths, it’s impossible to visit everyone. Instead of wandering, focus on exhibitors that align with your business needs.
- Make a list of must-visit companies – Identify suppliers, manufacturers, or brands that fit your goals.
- Schedule meetings in advance – Some exhibitors allow you to book appointments to ensure face-to-face time.
- Leave room for unexpected opportunities – Some of the best connections happen organically, so allow time for new discoveries.
Take Breaks Strategically
A long day at a trade show can drain your energy. Planning your breaks will help you stay sharp.
- Avoid peak lunch hours – Food areas get crowded between 12–2 PM. Eat earlier or later for a quicker break.
- Find quiet spaces – Step away from the busiest areas to recharge and process what you’ve learned.
- Stay hydrated – Carry a bottle of water to avoid long lines at refreshment stations.
6. Building Strong Business Connections
To build relationships that actually lead to business opportunities, here’s what you need to do.
Start Conversations with Purpose
Walking up to a booth and saying, “Tell me about your products,” won’t get you far. Instead, introduce yourself with a clear focus.
- State your business and what you’re looking for – Example: “I run a cosmetics distribution company and am looking for private label opportunities. Do you work with distributors?”
- Be direct but professional – Exhibitors meet hundreds of people. Stand out by being clear about your intent.
- Don’t pitch too soon – Focus on learning about their offerings before pushing your own agenda.
A confident and purposeful introduction makes it easier to build a real business connection.
Ask the Right Questions
Not all suppliers or partners will be the right fit. Asking the right questions will help you decide who is worth following up with.
- For suppliers:What are your minimum order quantities? What are your lead times?
- For manufacturers:Do you offer custom formulations or packaging? What’s your pricing structure?
- For potential partners:How do you typically work with businesses like mine?
Good questions show that you’re serious and help you filter out companies that don’t align with your needs.
Follow Up After the Event
A conversation at the event is just the first step. Real deals happen in the follow-up.
- Take quick notes on business cards – Jot down a key detail about your conversation so you remember what to mention later.
- Send a follow-up email within a week – Keep it short, remind them who you are, and suggest a next step.
- Connect on LinkedIn – This keeps the relationship warm even if business doesn’t happen right away.
The best connections aren’t made at the event—they’re made in the weeks that follow.
7. Post-Event Strategies for Long-Term Success
Attending InterCHARM Moscow is just the beginning. Many business owners leave inspired but fail to turn their insights into action. To make sure your time at the event leads to real business growth, here’s what to do after you return.
Organize Your Contacts and Notes
Don’t let business cards and notes sit in a pile. Within a few days of the event, organize your contacts into categories:
- Potential suppliers – Those who meet your sourcing needs and require further discussion.
- Industry partners – Contacts who may be valuable for networking or future collaborations.
- General connections – People you met who may not be relevant now but could be in the future.
Evaluate Your Goals
Compare your original event objectives to what you actually achieved. Ask yourself:
- Did I meet the suppliers or partners I planned to?
- Did I discover new products or solutions that could benefit my business?
- Were my conversations productive, or do I need to refine my approach next time?
Honest evaluation helps you refine your strategy for future events.
Plan Your Next Steps
Attending the event means nothing if you don’t act on what you learned. Within the first week, take these steps:
- Follow up on important conversations – Send emails to potential suppliers or partners and set up meetings.
- Request samples or pricing details – If you’re considering a supplier, get product samples or negotiate terms.
- Apply new industry insights – If you learn about market trends or best practices, discuss implementation with your team.
Conclusion
Now that you’re equipped with the best strategies, it’s time to maximize your visit and turn this event into a powerful growth opportunity for your business.
Stay focused, make meaningful connections.
Now is the time to take action. Will you?
Contact us today and let’s see how we can work together!
