Cosmoprof Las Vegas: Essential Tips for First-Timer

I used to rely on emails and websites to find suppliers. I thought I was getting the best deals—until I went to Cosmoprof Las Vegas.

At the event, I met suppliers who offered lower prices, faster shipping, and better customization options than anything I’d found online. I saw products in person, tested quality on the spot, and built relationships that completely changed my business.

If you’re wondering whether Cosmoprof Las Vegas is worth it, this guide will help.

I’ll walk you through what to expect, how to plan, and how to know if this event is the right move for your business. By the end, you’ll have a clear strategy and a decision.

Let’s start!

1. Event Information

Cosmoprof North America (CPNA) is one of the largest beauty trade shows in the U.S. If you’re in the beauty business, this event is an opportunity to connect with suppliers, explore new products, and learn industry trends.

Here’s what you need to know before attending.

Event Details

• Name: Cosmoprof North America (CPNA)
• Edition: 22nd
• Type: Business-to-business (B2B) beauty trade show
• Focus: New beauty brands, technology, product innovation, and manufacturing

Location & Venue

• City: Las Vegas, Nevada
• Venue: Mandalay Bay Convention Center
• Address: 3950 S Las Vegas Blvd, Las Vegas, NV 89119

Mandalay Bay Convention Center is one of the largest event spaces in Las Vegas. It’s close to major hotels, restaurants, and entertainment options. Staying nearby can save you time and make your visit more convenient.

Dates & Times

• Event Duration: Three days
• Dates: July 15–17, 2025
• Daily Schedule:
  • Tuesday, July 15: 10:00 AM – 6:00 PM
  • Wednesday, July 16: 10:00 AM – 6:00 PM
  • Thursday, July 17: 10:00 AM – 3:00 PM

Planning to attend for multiple days? Prioritize your must-see exhibitors on the first day. Use the last day for follow-ups and final decisions.

Who Can Attend?

This is a professional-only event. It is not open to the general public.

Eligible Attendees

• Beauty retailers and distributors
• Salon and spa owners
• Manufacturers and suppliers
• E-commerce brands
• Cosmetology educators and students

Entry Restrictions

• Children under 18 are not allowed.
• No infants, strollers, or family members.
• No cash-and-carry sales.
• Hair stylists and nail technicians should know that this is not a hair show. There are no technical demos or styling education.

Registration

How to Register

• Go to the official Cosmoprof North America website to register.
• Fill in your details and select the right pass for your business needs.
• Once registered, you’ll receive a confirmation email.
• Before the event, you’ll get another email with a QR code to print your badge on-site.

On-Site Registration Hours

If you miss online registration, you can register at the venue. Here are the hours:

• Saturday, July 12: 8:00 AM – 5:00 PM (Exhibitors Only)
• Sunday, July 13: 8:00 AM – 5:00 PM (Exhibitors Only)
• Monday, July 14: 8:00 AM – 6:00 PM
• Tuesday, July 15: 8:00 AM – 6:00 PM
• Wednesday, July 16: 8:00 AM – 6:00 PM
• Thursday, July 17: 8:00 AM – 2:30 PM

Arriving early helps avoid long lines. Have your confirmation email and ID ready.

Ticket Pricing

• The 3-day ticket gives you access to both Cosmoprof North America and Cosmopack North America.
• Some workshops and networking events may require separate fees.
• Professional Beauty Association (PBA) Business Members get a 15% discount.

2. Accomodation

Choosing the right place to stay and planning your transportation in advance can save time, reduce stress, and make your Cosmoprof experience smoother.

Here are some best hotels near Mandalay Bay:

3. Transportation

Getting around Las Vegas efficiently is key to making the most of your time at Cosmoprof.

Whether you’re staying at a nearby hotel or traveling from another part of the city, choosing the right transportation can save time and hassle.

4. Navigating the Exhibition Hall

Cosmoprof Las Vegas is a massive event.

If you’re attending for the first time, it’s easy to feel overwhelmed. Thousands of booths, endless conversations, and countless products to explore.

A strategy will help you save time, maximize meetings, and leave with real opportunities.

Here’s how to navigate the exhibition hall like a pro.

Understanding the Layout

The Mandalay Bay Convention Center is huge. Knowing where to go before you arrive is key.

Cosmoprof is divided into 2 major sections:

• Cosmoprof North America: This area features finished beauty products, including haircare, skincare, cosmetics, and nail products. If you’re looking for brands and ready-to-sell items, this is where you should focus.
• Cosmopack North America: This section is for the beauty supply chain, packaging, raw materials, contract manufacturing, and private label suppliers. If you’re sourcing components for your brand, start here.

Each section has hundreds of booths. Without a plan, you’ll spend too much time wandering. Review the floor plan early and highlight must-visit exhibitors.

Planning Before You Arrive

Cosmoprof isn’t just about browsing, it’s about making smart connections. Your best chance at success starts before you even step inside.

1. Make a List of Key Exhibitors

• Check the exhibitor list online before the event.
• Identify brands and suppliers that fit your business needs.
• Prioritize them based on importance.

2. Schedule Meetings in Advance

• Many exhibitors prefer appointments. This guarantees you dedicated time with them.
• Reach out via email or the Cosmoprof event app.
• Book meetings early in the day when booths are less crowded.

3. Review the Event App

• Cosmoprof’s mobile app has everything you need.
• Find exhibitors by category, name, or location.
• Get real-time updates on schedules, panels, and workshops.
• Use the interactive map to plan your route and avoid unnecessary walking.

Exhibition Hall

Once inside, stick to your plan but remain flexible. Unexpected opportunities happen all the time.

Start with High-Priority Booths

• Visit must-see suppliers first, before crowds build up.
• Make direct contact with decision-makers while they’re still fresh.
• If a booth is too busy, come back later rather than wasting time.

Stay Organized with Notes & Photos

• Take quick notes after each meeting.
• Snap photos of booths, products, and contact details.
• Collect brochures, but don’t rely on them, you’ll get too many.

4. Ask the Right Questions

When talking to exhibitors, ask direct and useful questions. Some examples:

• “What are your best-selling products right now?”
• “Do you offer private labeling or custom orders?”
• “What is your minimum order quantity (MOQ)?”
• “How do you handle shipping and lead times?”

This helps filter out suppliers who don’t meet your needs and find the best fit quickly.

Maximum Productivity

Cosmoprof is a multi-day event, and you won’t see everything in one day. Plan your time wisely.

Divide the Hall into Sections

• Focus on one section per session to avoid bouncing around.
• Morning: Visit high-priority booths.
• Afternoon: Attend workshops and trend panels.
• End of day: Review notes and do follow-ups.

Take Strategic Breaks

• Walk too much and you’ll burn out fast.
• Schedule short breaks every few hours.
• Find quiet areas to sit and review your notes.

5. Special Programs & Events

Cosmoprof North America isn’t just about exhibitors. It also offers exclusive programs designed to help you learn, network, and grow your business. Here’s what you need to know.

CosmoTalks

CosmoTalks features industry experts, brand leaders, and marketing strategists discussing key beauty topics. If you want to stay ahead, this is where to be.

Program Highlights:

• Trending Topics: Learn about consumer behavior, digital marketing, sustainability, and retail trends.
• Expert Speakers: Hear from successful brand owners, manufacturers, and investors.
• Interactive Sessions: Join Q&A discussions to get real insights from professionals.

How to Join:

• Check the schedule – Some sessions require pre-registration.
• Arrive early – Seating is limited for high-demand talks.
• Some sessions may have fees – Look for pricing details before attending.

CosmoTrends

CosmoTrends highlights the most innovative products at the show. If you want a preview of what’s shaping the beauty industry, don’t miss this.

Program Highlights:

• Trend Insights: See which beauty trends are gaining momentum.
• Product Showcases: Discover new skincare, haircare, and cosmetic innovations.
• Curated by Experts: Created in partnership with BEAUTYSTREAMS, a global trend agency.

Why It’s Important:

• Stay competitive – Knowing what’s trending helps you plan your product lineup.
• Get inspired – Find ideas for new product development and marketing.

The Buyer Program

The Buyer Program connects exhibitors with retailers, distributors, and importers. If you’re looking for serious business connections, this is for you.

Program Highlights:

• Pre-Scheduled Meetings – Get matched with exhibitors that fit your business needs.
• VIP Buyer Lounge – A private space to meet, network, or take a break.
• Educational Sessions – Access to select workshops and business talks.

Who Can Apply?

• Retailers
• Distributors
• Importers/Exporters
• Supply Chain Specialists

How to Join:

• Apply online – Submit your details on the Cosmoprof website.
• Get approved – Only qualified buyers are accepted.
• Schedule meetings – Use the matchmaking platform to set up one-on-one sessions.

Why It’s Worth It:

• Targeted connections – Skip the guesswork and meet exhibitors that match your needs.
• Save time – Instead of browsing randomly, get straight to serious business.

To get the most value from these programs, you need to prepare in advance and stay engaged during the event. Each session is an opportunity to gain insights, connect with industry professionals, and find ways to grow your business.

• Plan ahead – Check the event schedule for session times and registration details.
• Register early – Some programs have limited availability.
• Take notes – Write down key takeaways, speaker insights, and product trends.
• Follow up – Reach out to speakers, exhibitors, and buyers after the event.

6. Post-Event

Your Cosmoprof experience doesn’t end when you leave the exhibition hall. What you do afterward determines how valuable this event is for your business.

Review and Organize Your Notes

• Sort business cards into three categories:
  • High-priority contacts (potential suppliers, manufacturers, or distributors).
  • Medium-priority (useful contacts for future partnerships).
  • Low-priority (general connections that may not be relevant now).
• Summarize key takeaways from each conversation.
• Highlight action items so you don’t forget important follow-ups.

Send Follow-Up Emails Within a Week

• Personalize your message to remind contacts where you met.
• Keep emails brief and professional but show enthusiasm.
• Include any outstanding questions or a request for samples.
• If they promised to send additional details, follow up and confirm.

Apply What You Learned

• Update your business strategy based on market trends you discovered.
• Adjust pricing and marketing based on industry insights.
• Test new products and suppliers before making large commitments.
• Decide if Cosmoprof is worth attending next year and what you’ll do differently.

Conclusion

Cosmoprof can feel like a maze. But now, you have the map.

You know how to plan ahead, navigate the hall, and make the most of your time. You won’t waste hours walking in circles or leaving with nothing but brochures.

This event is your chance to grow.

But the real question is, how will you use it?

Start now. Set your goals. Prepare your questions. Walk in ready.

Need guidance? Let’s make a plan together. Contact us today!