Belleza y Salud: Your Guide to Colombia’s Top Beauty Expo

I made a big mistake the first time I attended Belleza y Salud.

I showed up, walked the aisles, picked up a few brochures and left. No real connections. No deals. No game plan. Later, I found out that some of the best suppliers had been right in front of me. I just hadn’t known what to look for.

If you’re considering this event, don’t make the same mistake.

After years in the beauty industry, I’ve figured out how to turn trade shows into real business opportunities.

In this guide, I’ll show you how to plan, who to meet, and how to know if Belleza y Salud is the right fit for you. By the end, you’ll know exactly how to approach this event, and how to leave with real value for your business.

Let’s start!

1. Event Essentials

Attending Belleza y Salud can be a game-changer for your business. But before you book your trip, you need to know the key details.

When is it? Where is it? How do you register? And where should you stay?

This section breaks it all down so you can plan with confidence.

Dates, Location & Venue

Belleza y Salud will take place from August 14 to 17, 2025 in Bogotá, Colombia.

Why does location matter?

Bogotá is the business hub of Colombia. It’s home to major distributors, manufacturers, and beauty brands.

If you’re serious about finding suppliers or expanding into the Latin American market, this is the place to be.

The event is held at Corferias (Carrera 37 No. 24 – 67). Corferias is Colombia’s largest trade show venue. It’s well-organized, spacious, and designed for international visitors.

Here’s what you need to know about the venue:

• Large Exhibition Halls – Expect hundreds of booths spread across multiple halls.
• Networking Areas – Spaces are available for one-on-one meetings and business discussions.
• Food & Beverage – Cafes and restaurants inside the venue make it easy to grab a meal without leaving.
• Nearby Hotels – Many accommodations are within walking distance.

Plan your visit so you don’t waste time getting lost. Corferias is big, and you’ll want a strategy to cover the sections that matter most to your business.

How to Register & Get Tickets

Getting your ticket in advance saves time and money.

Follow these steps to register:

• Visit the Official Website – Go to feriabellezaysalud.com.
• Choose Your Ticket Type – Options typically include:
  • General Admission – Access to exhibition halls and standard sessions.
  • VIP Pass – Priority access, networking events, and exclusive sessions.
• Fill Out the Registration Form – Enter your business details and contact information.
• Make Payment – Early bird pricing is available if you register months in advance. Group discounts may also apply.
• Receive Confirmation – You’ll get an email with your ticket and event details.

Registration usually opens a few months before the event, so check the website early to secure the best rates.

2. Travel & Accommodation

If you’re attending Belleza y Salud from outside Bogotá, planning your travel and stay ahead of time will help you make the most of the event. This guide covers everything you need to know about where to stay, how to get around, and how to stay safe.

Where to Stay: Best Hotels Near Corferias

Hotels near Corferias book up quickly during trade shows, so reserving your stay early is a smart move.

Whether you’re looking for luxury, comfort, or budget-friendly options, there are great hotels nearby that cater to business travelers.

Hilton Bogotá Corferias (★★★★★)

• Best for: Business travelers who want to stay as close as possible to the venue.
• Why stay here? It’s the official hotel for Corferias events, with high-end business services, meeting rooms, and easy access to the expo.
• Distance from Corferias: 2-minute walk.

Grand Hyatt Bogotá (★★★★★)

• Best for: Visitors looking for luxury, comfort, and high-end services.
• Why stay here? Spacious rooms, great dining options, and wellness facilities like a spa and gym.
• Distance from Corferias: 10-minute drive.

Hotel Ibis Bogotá Museo (★★★)

• Best for: Budget-conscious travelers who want comfort and convenience.
• Why stay here? Affordable rates, clean rooms, and a central location close to restaurants and attractions.
• Distance from Corferias: 15-minute drive.

Other nearby options include Hotel Bogotá Marriott, GHL Hotel Capital, and Movich Buró 26 (close to the airport for short stays). Book your hotel as soon as you confirm your trip. Prices increase closer to the event.

Getting Around Bogotá: Transport Tips for Visitors

Bogotá is a large city with busy streets, so planning how to get to Corferias and around the city will save you time.

From the Airport to Your Hotel

• El Dorado International Airport (BOG) is about 15 km (9 miles) from Corferias.
• Taxi & Ride-Share Apps: Use official airport taxis or apps like Uber or DiDi for safe and convenient rides.
• Hotel Shuttles: Some hotels, like Hilton Corferias, offer airport transfers. Check in advance.

Transportation Options in Bogotá

• Taxis & Ride-Share: Uber and DiDi are the safest and most reliable options. Always confirm the driver’s details before getting in.
• Public Transport: The TransMilenio bus system is affordable but crowded. It’s best for experienced travelers.
• Walking: If your hotel is near Corferias, walking is the easiest option. The area is well-connected and safe during the day.

Avoid hailing taxis on the street. Use ride-hailing apps or request taxis through your hotel.

Safety Tips for International Visitors

Bogotá is a dynamic city with a lot to offer, but like any major capital, it’s important to stay aware of your surroundings.

• Hotel Safety: Keep valuables in a safe and lock your door at all times.
• Cash & Cards: Carry only the cash you need for the day. Most places accept credit cards, but small vendors may prefer cash.
• Avoid Night Walking: Stick to well-lit, busy areas at night. If you need to go somewhere, use a ride-share app.
• Watch for Scams: Be cautious of unsolicited help at ATMs and avoid exchanging money on the street.
• Emergency Contacts: Save your hotel’s front desk number and local emergency services (+57 123 for police).

If you don’t speak Spanish, consider downloading a translation app to help with communication.

3. Maximizing Your Visit

Attending Belleza y Salud isn’t just about showing up. If you want real results, stronger supplier relationships, better deals, and new business opportunities. You need a plan.

Walking in without one? That’s a mistake I made in my early days.

I wandered the aisles, stopped at random booths, and left with nothing but a handful of brochures. No real connections. No business deals. Just wasted time.

That’s why I created this step-by-step guide. Follow these steps, and you’ll leave the event with valuable partnerships, fresh ideas, and a clear path for business growth.

Pre-Event Preparation

Success at Belleza y Salud starts before you even arrive.

• Research Exhibitors

Every year, hundreds of companies exhibit at the event. You won’t have time to visit them all. Instead, check the official exhibitor list and highlight the ones that match your business goals.

• Looking for premium hair extensions? Focus on high-end suppliers.
• Need better pricing? Find manufacturers that offer bulk discounts.
• Expanding into new markets? Seek out suppliers with fast international shipping.

• Schedule Meetings in Advance

The best suppliers get busy fast. If you wait until the event, you may not get the attention you need.

• Reach out through the exhibitor’s contact page or LinkedIn.
• Introduce yourself and mention why you’re interested.
• Set a meeting time so you get one-on-one attention.

• Bring Business Cards & Marketing Materials

Suppliers meet hundreds of buyers at Belleza y Salud. A business card helps them remember you.

If you sell online or have a salon, bring:

• Business cards with your website, social media, and contact info.
• A printed product catalog (or a digital version on a tablet).
• Photos of your salon, store, or e-commerce setup.

Best Seminars & Workshops to Attend

Beyond products, Belleza y Salud is a chance to learn from industry experts.

• Hair Extension Masterclass – Hands-on training with top stylists. Learn new installation techniques.
• Business Growth Strategies for Salons – How to attract high-end clients and build loyalty.
• E-commerce Success with Hair Extensions – Selling online? Learn from top Amazon and Shopify sellers.
• Supplier Secrets: What to Look for in a Manufacturer – How to spot red flags, negotiate better deals, and avoid unreliable suppliers.
• Marketing Your Brand in 2025 – Digital marketing strategies that work for beauty businesses today.

Plan your schedule so you balance product sourcing with learning.

Effective Networking Strategies

The connections you make at Belleza y Salud can change your business. But networking isn’t about collecting business cards. It’s about starting real conversations that lead to long-term partnerships.

How to Introduce Yourself

Suppliers meet hundreds of buyers. Make your introduction clear and memorable.

• Start with your business type: “I run a salon in [city]” or “I sell hair extensions on Shopify.”
• Mention what you need: “I’m looking for a supplier with fast shipping” or “I want high-quality hand-tied wefts.”
• Ask about their products: “What makes your hair different?” or “Do you offer custom packaging?”

A strong introduction sets the tone for a productive conversation.

Building Long-Term Relationships

The best deals come from strong supplier relationships. Instead of just asking about prices, build trust:

• Show interest in their business – Ask about their best-selling products and what makes them different.
• Follow up after the event – Send an email or WhatsApp message reminding them who you are.
• Be clear about your needs – If you want samples, ask. If you’re ready to order, discuss terms.

Turning Contacts into Business Partners

After the event, don’t let your leads go cold.

• Send follow-up emails within 48 hours.
• Keep notes on conversations so you can reference details.
• Negotiate smartly, don’t rush orders. Ask about bulk discounts and shipping terms.

The best suppliers don’t just sell, they become partners in your business growth.

4. What to Watch Out For

Belleza y Salud is packed with opportunities. But it’s also easy to get overwhelmed, miss key connections, or leave without the information you really need.

I made these mistakes my first time.

I walked past great suppliers, rushed through the event, and left with more questions than answers. If you want to avoid wasting time and money, watch out for these common mistakes and follow these tips to get the most out of your visit.

Overlooking Small or Niche Suppliers

It’s easy to focus on the biggest booths. They have eye-catching displays, big marketing budgets, and well-known brands. But some of the best deals come from smaller, lesser-known suppliers.

Many niche suppliers offer:

• Better pricing – Lower overhead costs mean they can pass savings on to you.
• More flexibility – Custom orders, private labeling, and small MOQ (Minimum Order Quantities).
• Hidden gems – High-quality hair from companies that don’t rely on flashy advertising.

How to assess a supplier’s credibility on the spot?

• Ask about their production process – Where do they source their hair? Do they control manufacturing?
• Check product samples – Run your fingers through the hair. Feel for softness, thickness, and shedding.
• Ask about shipping & lead times – Can they deliver reliably? What happens if there’s a delay?
• Look for other buyers – If their booth is busy, it’s a good sign. If it’s empty, ask why.

Rushing Through the Event Without a Strategy

Walking into Belleza y Salud without a plan is a mistake. The event is big, and time moves fast. If you don’t prioritize, you’ll end up exhausted and frustrated, without the connections you came for.

To assess a supplier’s credibility:

• Make a booth list – Pick 10-15 must-visit suppliers before the event.
• Schedule meetings in advance – Don’t assume suppliers will have time to talk.
• Use the event map – Plan your route so you don’t waste time doubling back.
• Take notes – After each conversation, jot down key details (pricing, MOQ, shipping terms).

Not Asking the Right Questions

A supplier’s job is to sell. Your job is to ask the right questions, so you get the full picture before placing an order.

Here are key questions you should ask every supplier:

• Hair Quality – Is it 100% Remy? How is it processed? Does it tangle or shed over time?
• Pricing – What are the bulk pricing tiers? Are there discounts for repeat orders?
• MOQ (Minimum Order Quantity) – What’s the smallest order they accept? Can you test samples first?
• Shipping & Lead Time – How long does it take to fulfill an order? Do they have a warehouse in your region?
• Certifications & Ethical Sourcing – Do they follow ethical sourcing practices? Do they have certifications to prove it?

If a supplier dodges your questions or gives vague answers, that’s a red flag. Move on.

5. After the Event

Leaving Belleza y Salud doesn’t mean the work is over. In fact, this is where the real business begins.

The contacts you made, the products you saw, and the insights you gained can all shape your next moves.

But only if you follow through.

By now, you probably have a stack of business cards, notes, and brochures. Don’t let them collect dust.

Organize them while the details are fresh.

Sort them into 3 groups:

• High-priority suppliers – Those you’re ready to order from or negotiate with.
• Potential future partners – Good options, but you need more research or samples.
• General connections – Industry contacts that may be useful later.

Once sorted, start reaching out.

• Send emails within 48 hours while your meeting is still fresh in their minds.
• Keep it short. Remind them who you are and what you discussed.
• If you requested samples or pricing, confirm next steps.
• If they haven’t responded in a week, follow up again.

The right follow-up can turn a quick conversation into a long-term partnership.

Conclusion

You’ve read the guide. You know what to expect. You know what to avoid.

Now, there’s only one question left: Are you going?

Belleza y Salud is your chance to secure better pricing, test new products, and make powerful connections. The right suppliers are waiting. The right strategies are within reach.

You just have to show up.

For guidance contact us today and make this event count.