If I had known then what I know now, my first trade show would have been very different. Instead of wandering aimlessly, missing important connections, and wasting time, I would have had a real plan.
That’s why I’m here—to share what I’ve learned so you don’t make the same mistakes.
You’re here because you’re wondering: Is Beauty Connect Expo Cambodia worth attending? That depends. If you’re a brand owner, distributor, or retailer looking for suppliers, trends, and new opportunities, this event could be exactly what you need. But it all comes down to how you use your time there.
In this article, I’ll break down what to expect, how to prepare, and how to tell if this event is the right move for your business.
By the end, you’ll have the tools to make the right decision—and if you do go, you’ll know how to make it count.
Let’s get started!
1. Pre-Event Preparation
Trade shows can be overwhelming, but Beauty Connect Expo Cambodia is worth the effort. It’s the country’s leading international beauty trade show, bringing together skincare, haircare, cosmetics, personal care, salon equipment, and beauty technology all in one place.
This event is designed for brand owners, manufacturers, distributors, retailers, and beauty professionals looking to expand in Cambodia’s growing beauty market. Whether you want to find new suppliers, connect with distributors, or explore the latest trends, this expo offers a direct way to do it.
Event Details
- Date & Location: September 17–19, 2025, at Diamond Island Convention and Exhibition Center (DIECC), Koh Pich, Phnom Penh, Cambodia
- Event Hours: 9:00 AM – 5:00 PM
Who Should Attend?
- Beauty brands looking for suppliers and manufacturers
- Retailers and distributors scouting for new beauty and personal care products
- Salon owners exploring new equipment, tools, and beauty technology
- Investors and professionals tracking market trends and innovations
How to Register as a Visitor or Exhibitor
Visitors:
- Register online via the official website.
- On-site registration may be available, but online sign-up is recommended.
- Collect your event badge at designated pickup points at the venue.
Exhibitors:
- Choose from different booth sizes and sponsorship packages.
- Book early to get better pricing and premium booth locations.
- Stay updated on deadlines for early bird discounts.
Creating a Game Plan
A trade show is only valuable if you go in prepared.
Before the event:
- Research exhibitors and create a list of must-visit booths.
- Check the event schedule for product launches, live demos, and speaker sessions.
- Plan meetings in advance with potential suppliers, distributors, or business partners.
- Bring business cards and marketing materials to share with potential connections.
2. Travel & Accommodation Guide
Planning your trip to Beauty Connect Expo Cambodia? A little preparation will make your visit smooth and stress-free. Here’s everything you need to know about getting there, transportation, and where to stay.
How to Get to Cambodia for the Expo
The closest airport is Phnom Penh International Airport (PNH). It’s Cambodia’s busiest airport, with flights from major cities across Asia.
Visa Requirements:
- Many travelers can get a visa on arrival at the airport.
- Some nationalities need to apply in advance.
- To avoid long lines, use Cambodia’s e-visa system for faster entry.
Check your country’s visa rules before booking your ticket.
Transportation to the Expo Venue
The event is at the Diamond Island Convention and Exhibition Center (DIECC), Koh Pich, Phnom Penh. From the airport, it takes about 40–60 minutes depending on traffic.
Best ways to reach the venue:
- Ride-hailing apps like Grab and PassApp – Reliable and affordable. Fares range from $$5 to$$12.
- Private car rentals and taxis – Available at the airport, but negotiate fares in advance.
- Tuk-tuks – A budget-friendly way to travel short distances. Expect to pay around $$3 to$$8.
Where to Stay Near Beauty Connect Expo
Hotels fill up fast during big events. Booking early gives you better prices and more options.
Luxury Hotels:
- Sofitel Phnom Penh Phokeethra – 5-star comfort, river views, and top-tier amenities.
- Hyatt Regency Phnom Penh – Stylish, modern, and close to the expo.
Mid-Range Hotels:
- Baitong Hotel & Resort Phnom Penh – Affordable luxury with a pool and garden views.
- Sun & Moon Urban Hotel – Comfortable rooms with great city access.
Budget-Friendly Options:
- RS Guesthouse – A simple, clean stay near the city center.
- Onederz Phnom Penh – A well-rated hostel for budget travelers.
Booking Tips:
- Reserve early to get discounts and avoid last-minute price hikes.
- Check if hotels offer free shuttle services to the expo.
Planning ahead makes all the difference. With the right hotel and transport, you’ll have more time to focus on business opportunities at the expo.
3. Navigating the Venue
Walking into Beauty Connect Expo Cambodia can feel overwhelming at first. There are booths, networking areas, and event spaces spread across a large venue. But with the right plan, you can move through the expo smoothly and make the most of your visit.
Understanding the Expo Layout
The event is held at the Diamond Island Convention and Exhibition Center (DIECC), Koh Pich, Phnom Penh. The venue is divided into different sections, each catering to specific business needs.
Main Exhibition Halls & Key Zones:
- Skincare & Cosmetics – Explore new formulations, beauty brands, and private-label manufacturers.
- Haircare & Salon Equipment – See the latest in professional hair tools, treatments, and salon setups.
- Beauty Tech & Innovation – Learn about smart skincare devices, AI-driven solutions, and emerging beauty trends.
- Business Networking Lounges & VIP Areas – Meet with suppliers, distributors, and industry leaders.
- Live Demonstration Stages – Watch expert-led demos of new beauty techniques and technologies.
Where to Find Essential Services:
- Food courts & cafes – Grab a quick meal without leaving the venue.
- Rest areas – Take a break and plan your next move.
- Wi-Fi zones – Stay connected and check your schedule on the go.
- First aid stations – Located at key points for any health emergencies.
Digital Tools for Easy Navigation
Keeping track of everything at a trade show can be tricky. That’s where digital tools help.
- Expo App & QR Codes – The event may offer a mobile app with a digital floor map, exhibitor lists, and session schedules.
- QR Codes for Quick Access – Scan codes at booths to get product brochures, event schedules, and speaker details.
- Online Booking for Meetings – Some exhibitors allow pre-scheduled meetings through the app, helping you avoid long waits.
Managing Your Time Effectively
A trade show runs on a tight schedule. To make the most of your time:
- Plan Your Day in Advance – List key exhibitors and speakers you want to see.
- Schedule Live Demos & Workshops – Arrive early to secure a good spot.
- Avoid Peak Crowd Hours – The busiest times are usually mid-morning and early afternoon. Visiting booths earlier or later can give you more focused conversations.
4. Networking Like a Pro
A trade show is more than just booths and product displays. The real value? The people you meet. Beauty Connect Expo Cambodia brings together some of the most important players in the beauty industry. Making the right connections can lead to partnerships, deals, and long-term business growth.
How to Build Connections at Beauty Connect Expo
This event attracts key decision-makers from across the beauty industry. You’ll have the chance to meet:
- International beauty brands looking for distributors.
- Manufacturers and suppliers offering private-label and bulk production.
- Salon owners and beauty retailers are searching for new products.
- Investors and business partners are scouting for opportunities in the Cambodian market.
The key to successful networking? Be prepared. Know who you want to meet, what you need, and how you can add value to a potential partnership.
Exchanging Business Cards & Digital Contacts
Making a connection is one thing. Keeping it is another.
- Bring enough business cards. Many attendees still prefer physical cards.
- Use LinkedIn QR codes. This makes it easier to connect digitally.
- Take quick notes. Write down a detail about your conversation so you remember later. Example: “Met at skincare supplier booth—interested in organic formulations.”
People meet hundreds of contacts at trade shows. A simple note can help them remember you.
Post-Expo Follow-Ups
Networking doesn’t end when the expo doors close. The best connections happen after the event.
- Send follow-up emails within 48 hours. Keep it short, remind them where you met, and suggest next steps.
- Schedule a meeting or call. If a supplier seemed like a good fit, set up a conversation to explore further.
- Request product samples. This keeps the conversation moving and helps you evaluate their offerings.
5. Special Events, Workshops, and Live Demonstrations
Attending Beauty Connect Expo Cambodia isn’t just about walking through booths. Some of the best learning and networking happens at special events, workshops, and live demos. If you want to stay ahead in the beauty industry, these sessions are a must.
Keynote Speeches & Industry Insights
Hearing from top beauty experts and industry leaders can change how you do business. Expect keynote sessions covering:
- Market trends – What’s driving beauty sales in Cambodia and beyond?
- Business strategies – How to grow, scale, and position your brand.
- Product innovations – The latest skincare, cosmetics, and salon technologies.
- Regulatory updates – Important changes in skincare and cosmetics compliance.
If you’re in manufacturing, distribution, or retail, these insights can help you make smarter decisions.
Workshops & Hands-On Training
Learning doesn’t stop at talks. Hands-on training sessions help professionals build real skills.
- Formulation labs – Learn how skincare and haircare products are developed.
- Salon and spa service training – Master new techniques in hairstyling, facials, and nail care.
Workshops are interactive and practical. If you want more than just information, this is where you roll up your sleeves and learn by doing.
Live Beauty Demonstrations
Want to see new products in action? Live demonstrations let you experience beauty innovations firsthand.
- New product showcases – Watch beauty brands introduce their latest releases.
- Ingredient breakthroughs – Learn about natural extracts, skincare actives, and cutting-edge formulations.
- Live testing – See how makeup, skincare, and salon treatments perform on real models.
6. Trends to Watch at Beauty Connect Expo Cambodia
Beauty is always evolving. What’s trending today may be old news tomorrow. If you’re in the beauty business, staying ahead is key. Beauty Connect Expo Cambodia is the perfect place to see what’s next. Here are the biggest trends shaping the industry right now.
The Rise of Clean & Sustainable Beauty
Consumers care more about what’s inside their beauty products—and what’s left out.
Brands are shifting to:
- Vegan and cruelty-free formulas – No animal testing or animal-derived ingredients.
- Eco-friendly packaging – Less plastic, more biodegradable and refillable options.
- Zero-waste beauty – Solid shampoos, reusable containers, and minimal-waste production.
Customers are paying attention. If a product isn’t sustainable, they may choose another brand. This trend isn’t slowing down anytime soon.
Beauty Technology & AI Innovations
Technology is changing how people shop for beauty. AI is leading the way.
Here’s how brands are using AI at the expo:
- AI-powered skincare analysis – Smart tools that scan your skin and recommend products.
- Virtual try-on apps – Customers can test makeup shades and hair colors digitally.
- Personalized beauty recommendations – AI is helping brands create customized skincare and cosmetics for every user.
For retailers and e-commerce sellers, these innovations mean better customer experiences and higher sales.
Growth of Private Label & OEM Manufacturing
More businesses are choosing private label and OEM (Original Equipment Manufacturer) production. Why? It’s cost-effective, fast, and customizable.
Why Cambodia is emerging as a key beauty hub:
- Lower production costs – New brands can launch without huge investments.
- Expanding international partnerships – Manufacturers are working with global brands to create custom formulations.
- Faster production times – Local factories are offering efficient and scalable production.
For beauty entrepreneurs, this trend is a game-changer. Whether you’re a startup or an established brand, Cambodia is becoming a major player in beauty manufacturing.
7. Tips for First-Time Attendees
Attending Beauty Connect Expo Cambodia for the first time? It’s exciting, but it can also feel overwhelming. There’s a lot to see, people to meet, and information to take in. A little preparation goes a long way. Here’s how to make the most of your visit.
Preparing for Your First Beauty Expo
Walking into a trade show without a plan is a mistake. It’s easy to get distracted and lose track of time.
Before the event:
- Set clear goals – Are you looking for new suppliers? Exploring beauty trends? Networking with potential partners? Know what you want.
- Create a checklist – List must-see exhibitors, key speakers, and product demonstrations.
- Plan meetings in advance – Some brands allow you to schedule appointments ahead of time. This saves you from waiting in long lines.
With a plan, you’ll leave the expo feeling accomplished, not overwhelmed.
Dressing for Success
First impressions matter. You’re here to do business, so dress the part.
- Business casual or formal attire – A polished look helps you make professional connections.
- Comfortable shoes – Expect to walk a lot. Blisters can ruin your day.
- Light layers – exhibition halls can be cold, but moving around can warm you up.
Looking professional while staying comfortable will help you focus on what really matters—growing your business.
Staying Energized Throughout the Event
Trade shows can be exhausting. You’ll be on your feet for hours, moving from one booth to another.
- Bring a refillable water bottle – Staying hydrated keeps your energy up.
- Pack small snacks – Protein bars, nuts, or dried fruit can keep you going between meetings.
- Take short breaks – Find a rest area, sit down, and recharge before jumping back in.
A little self-care goes a long way. The more energized and focused you are, the more you’ll get out of the expo.
Conclusion
Your first trade show experience doesn’t have to be overwhelming. With the right preparation, you can turn Beauty Connect Expo Cambodia into a powerful business opportunity.
From navigating the venue to making meaningful connections, you now have the tools to make this event work for you. The next step? Take action.
Set your goals. Plan your schedule. Make every minute at the expo count.
What’s your top priority at the event—networking, discovering new products, or finding suppliers?
Contact us today to start planning your expo experience!
