A few years ago, I met a fellow beauty brand owner at an expo. We were at the same level—small but growing. Fast forward a year, and they had landed a deal with a major retailer. I asked how they did it.
Their answer? They showed up. Not just at their local events, but internationally. They met suppliers, talked to distributors, and got their products in front of decision-makers.
That’s why Beauty Days Warsaw matters. It’s not just another expo—it’s a chance to connect with people who can take your business further.
This guide will help you decide if it’s right for you. And if it is, I’ll show you how to make the most of it—so you don’t leave opportunities on the table.
So let’s get down to it!
1. Registering for The Event
Signing up for a trade show can feel like a hassle. But registering early for Beauty Days Warsaw makes the whole process easier. Whether you’re a brand owner, distributor, retailer, or salon professional, getting your pass ahead of time will save you time and stress.
Visitor vs. Exhibitor Registration
Not all attendees register the same way.
- General visitors: These include buyers, retailers, and distributors looking for new products and partnerships.
- Beauty professionals: Salon owners, aestheticians, and industry experts who need proof of profession to access certain areas.
- Exhibitors: Brands and manufacturers showcasing their products. They must apply for booth space separately.
Each group gets access to different parts of the event. General visitors can explore exhibitor booths, while beauty professionals may get exclusive access to workshops and networking sessions. Exhibitors get additional perks like business matchmaking and media exposure.
Online Registration Process
It’s best to register online before the event. You can do this through the official Beauty Days Warsaw website.
- Pass options: Standard admission is free for industry professionals. There may be paid VIP passes with extra benefits.
- Early-bird discounts: Some premium passes might offer discounts if purchased early. Check the site for deadlines.
- Confirmation: Once registered, you’ll receive an email with your entry pass.
On-Site Registration
If you miss online registration, you can still sign up at the venue.
- What you need: ID and proof of profession (if applying for industry-specific access).
- Wait times: Expect long lines, especially in the morning.
- Why pre-register? Faster entry, plus access to any early-bird benefits.
Registering ahead of time is the best way to avoid delays. You’ll save time and get straight to networking and discovering new opportunities.
2. Planning Your Visit
Walking into Beauty Days Warsaw without a plan can be overwhelming. With three full days of exhibitions, expert talks, and networking, you need a clear strategy to make the most of your time.
Beauty Days Warsaw 2025 takes place from September 5–7, 2025, at Ptak Warsaw Expo, Poland’s largest exhibition and conference center. This massive venue offers plenty of space for exhibitors, workshops, and live demonstrations. Whether you’re a brand owner, retailer, or distributor, planning ahead will help you maximize your visit.
Checking the Event Schedule
Every day is packed with industry insights and hands-on experiences. Some key highlights include:
- Live demonstrations – See beauty experts showcase the latest skincare, makeup, and hair techniques.
- Keynote speakers – Learn from top professionals discussing trends, market shifts, and business strategies.
- Workshops – Hands-on sessions for professionals looking to expand their skills.
- Networking sessions – Meet distributors, retailers, and brand owners looking for partnerships.
The full event schedule will be available on the official Beauty Days Warsaw website a few weeks before the event. Mark your must-attend sessions so you don’t miss key opportunities.
Setting Personal Goals
Ask yourself: Why am I attending?
- Looking for new brands? Make a list of exhibitors to visit.
- Sourcing suppliers? Prepare questions and sample requests.
- Expanding knowledge? Sign up for workshops in advance.
With clear goals, you’ll avoid wasting time and focus on what will grow your business.
Booking Accommodation and Transportation
Since the venue is outside central Warsaw, securing your stay early is wise. Recommended hotels include:
- Renaissance Warsaw Airport Hotel – Just 15 minutes from the venue.
- Hotel Warszawianka – A business-friendly option with conference facilities.
For transport:
- By car – Free parking is available at Ptak Warsaw Expo.
- By bus – Take city routes 703, 711, or 733 from Warsaw.
- By plane – The venue is near Chopin Airport, with taxi and shuttle options.
3. Packing Essentials for Beauty Days Warsaw
You don’t want to show up at Beauty Days Warsaw unprepared. Whether you’re a visitor exploring the latest trends or an exhibitor representing your brand, bringing the right items will make your experience smoother.
The event runs for 3 full days. That means long hours on your feet, lots of conversations, and plenty of business opportunities. Packing smart will help you stay comfortable and make the most of it.
For Visitors: Stay Comfortable and Ready to Network
Attending as a buyer, retailer, or industry professional? You’ll be walking, networking, and collecting samples. Make sure you bring:
- Comfortable clothing and shoes – The expo is huge. You’ll be walking between booths, attending workshops, and standing for long periods. Wear breathable fabrics and shoes that support your feet.
- Business cards – Networking is key at Beauty Days. You’ll meet exhibitors, distributors, and other professionals who could be valuable connections. A quick business card exchange keeps things professional and efficient.
- A tote bag or backpack – You’ll collect brochures, product samples, and maybe even some purchases. Carrying a sturdy bag keeps your hands free and prevents juggling too many items at once.
- Notebook or phone for notes – With so much happening, you’ll want to write things down. Use a small notebook or your phone’s notes app to keep track of brands, pricing, and follow-up tasks.
For Exhibitors: Stay Organized and Professional
If you’re showcasing your brand, first impressions matter. Bring materials that make it easy for buyers and distributors to learn about your products.
- Branded materials – Flyers, brochures, and product samples help visitors remember your brand. Make sure your booth is stocked so you don’t run out early.
- Business cards and price lists – Potential buyers will want to know your pricing, bulk order options, and product details. Having printed materials on hand saves time and keeps conversations focused.
- Portable chargers and tablets – Your phone and tablet will be in constant use for emails, taking orders, and showing digital presentations. A portable charger ensures you’re never stuck with a dead battery.
- QR codes or digital catalogs – Many buyers prefer digital resources. A QR code linked to your catalog or website makes it easy for visitors to access your products without carrying extra papers.
4. Exhibitor Booths and Featured Brands
Walking through the exhibitor booths at Beauty Days Warsaw is like stepping into a beauty powerhouse. Top brands from around the world will showcase their latest products, making it the perfect place to discover new trends, connect with industry leaders, and grow your business. Whether you’re looking for skincare, haircare, makeup, or spa essentials, there’s something for every industry professional.
Leading International and Local Brands
The event brings together major global brands and rising local companies. You’ll see well-known names alongside innovative newcomers, all eager to connect with buyers, distributors, and retailers. Past exhibitors have included Indiba, Etre Belle, LART, and Medisept, with many more expected this year.
Product Categories Covered
Beauty Days Warsaw spans all aspects of the beauty industry, making it a one-stop event for sourcing and learning.
- Skincare and cosmetics – From anti-aging serums to bold new makeup lines, brands will showcase their latest innovations.
- Haircare and styling products – Salon-quality shampoos, hair tools, and treatments will be on display, with experts ready to discuss trends.
- Nail and spa products – Expect to see professional-grade polishes, nail art tools, and spa treatments.
- Organic and natural beauty brands – More brands are shifting to clean beauty, offering cruelty-free and eco-conscious products.
Workshops and Live Demonstrations
Throughout the event, beauty experts will host hands-on workshops and live demonstrations. These sessions give you a firsthand look at the latest techniques and products.
Workshops will cover:
- Skincare routines for different skin types – Learn how to customize skincare for oily, dry, or sensitive skin.
- Latest trends in haircare and styling – Discover new treatments, color trends, and styling methods from industry leaders.
- Professional makeup techniques – Watch makeup artists break down step-by-step applications for editorial, bridal, and everyday looks.
- Innovations in cosmetic science – Explore advancements in ingredients, formulations, and technology shaping the future of beauty.
Live demos will allow you to see products in action before deciding which ones to bring into your business.
Special Events and Competitions
One of the biggest draws at Beauty Days Warsaw is the competitive and interactive events. These moments bring together the industry’s best talents, pushing creative limits.
- Live makeup and hairstyling competitions – Watch professionals go head-to-head, creating bold looks in front of a live audience.
- Product launches and brand showcases – Be the first to see new product reveals and limited-edition beauty lines.
- Awards for best beauty products and innovations – Brands will compete for top recognition in categories like best skincare formula, sustainable beauty, and packaging design.
5. Networking and Business Growth
Trade shows are more than just product displays—they’re about connections. At Beauty Days Warsaw, the right conversation could lead to a new supplier, a big retail deal, or a business partnership. But making those connections takes planning. Here’s how to get the most out of the event.
Arriving Early
Mornings are always busy. Arrive early to avoid long entry lines and get settled before the crowd picks up.
- Best times: First thing in the morning or mid-afternoon when foot traffic is lighter.
- Event map: Grab a physical map at the entrance or check if the event has a mobile app for easy navigation.
- First stop: Head straight to your top-priority booths before lines form.
Prioritizing Booths and Demonstrations
With so many exhibitors and sessions, time management is key.
- Make a plan – List the brands or products you want to explore.
- Pre-book – Some workshops or masterclasses require early registration. Check the event website to reserve your spot.
- Be flexible – Leave space in your schedule for unexpected discoveries. You might find a hidden gem brand you didn’t plan on visiting.
Networking Opportunities
Networking isn’t just about handing out business cards. It’s about building real connections.
- Be confident – Approach brands, distributors, and industry experts with clear questions. Know what you’re looking for.
- Use the networking lounges – These areas are set up for casual business conversations. It’s a great way to meet decision-makers in a relaxed setting.
- Matchmaking services – If available, use the event’s B2B matchmaking tools to connect with potential partners before you even arrive.
Taking Advantage of Exclusive Deals and Freebies
Many brands offer special discounts and free samples during the event. Don’t miss out.
- Ask about show specials – Some exhibitors have limited-time deals only available during Beauty Days Warsaw.
- Collect samples wisely – Don’t grab everything. Focus on products relevant to your business.
- Sign up for follow-ups – If a brand interests you, get on their email list for post-event promotions and partnerships.
6. Post-Event Follow-Up
The event may be over, but the real work starts now. Beauty Days Warsaw isn’t just about who you met—it’s about what you do next. A strong follow-up can turn quick conversations into lasting business relationships.
Organizing Collected Materials and Contacts
After a busy event, you’ll likely have a stack of business cards, brochures, and product samples. Take time to sort through everything.
- Review business cards – Separate key contacts from general ones. Prioritize those who could lead to potential partnerships.
- Go digital – Add new contacts on LinkedIn or send a quick email to stay connected.
- Sort brochures and samples – Keep only what’s relevant to your business. Discard anything that doesn’t align with your goals.
Taking a few minutes to organize your materials now will make follow-ups much easier.
Following Up with Brands and Suppliers
A quick follow-up email can make all the difference. It keeps you fresh in a brand’s mind and shows you’re serious about doing business.
- Be specific – Mention where you met and what you discussed.
- Keep it short – Get to the point, but make it personal.
- Ask for next steps – Whether it’s a price quote, a sample request, or a meeting, be clear about what you need.
Example email:
Subject: Great Connecting at Beauty Days Warsaw
Hi [Contact’s Name],
It was great meeting you at Beauty Days Warsaw! I really enjoyed learning about [their brand/product]. I’d love to continue our conversation about [specific topic]. Could you send me more details on [pricing, samples, wholesale terms]?
Looking forward to staying in touch.
Best, [Your Name]
A simple, well-timed email can lead to bigger opportunities down the road.
Sharing Your Experience
Your insights matter. Sharing what you learned can boost your brand’s visibility and strengthen industry connections.
- Post on social media – Share event highlights, key takeaways, or favorite product discoveries. Tag brands and use event hashtags.
- Write a blog recap – If you run a business or personal blog, summarize your experience and highlight key trends.
- Give feedback to organizers – Let them know what worked and what could be improved. It helps make future events even better.
7. Tips for a Successful Experience
Attending Beauty Days Warsaw is a big opportunity, but only if you use your time wisely. With the right approach, you can leave with new contacts, valuable insights, and business opportunities. Here’s how to make the most of it.
Maximizing Your Time at the Event
Time flies at trade shows. A little planning helps you stay focused and avoid missing key moments.
- Plan your schedule in advance – Review the event program and mark must-attend workshops and sessions.
- Prioritize must-visit booths – List exhibitors that align with your business goals.
- Allow time for spontaneous networking – Some of the best connections happen when you’re open to unplanned conversations.
Making a Great Impression
You never know who you’ll meet. First impressions matter.
- Dress professionally but comfortably – Look polished but be practical. You’ll be walking a lot.
- Be confident – Introduce yourself clearly and have a short pitch about what you do.
- Show genuine interest – Ask thoughtful questions and listen carefully to exhibitors and speakers.
Collecting and Organizing Information
You’ll gather a lot of details. Keeping things organized saves time later.
- Take notes – Jot down key takeaways from workshops and meetings.
- Ask for digital brochures – Many brands offer QR codes or PDFs to cut down on paper clutter.
- Use a business card scanner – Apps like CamCard or Evernote make it easy to store contact info.
Managing Fatigue and Staying Energized
Trade shows are exciting but exhausting. Take care of yourself to stay sharp.
- Take short breaks – Step away between sessions to avoid burnout.
- Stay hydrated – Bring a water bottle and sip throughout the day.
- Wear comfortable footwear – Long hours on hard floors can be tough on your feet.
Evaluating Your Event Success
Look back at what you accomplished. Use this experience to improve future trade show visits.
- Review your goals – Did you meet the right people? Find new suppliers? Learn something valuable?
- Identify areas for improvement – What worked? What could be better next time?
- Implement insights – Use what you learned to refine your business strategy.
Conclusion
You’ve got the tools to make Beauty Days Warsaw a game-changer for your business. From planning your visit to networking and follow-ups, every step matters. This event is where brands, suppliers, and industry experts come together. Will you be ready?
Take action now. Map out your schedule, set clear goals, and prepare to connect with the right people. Growth happens when you show up.
What part of Beauty Days are you most excited about? Share your thoughts!
Need help preparing? Contact us today to make sure you get the most out of the event.
