Beauty Expo: A Step-by-Step Guide

I used to think beauty expos were just big trade fairs where people browsed products and collected brochures. I didn’t see how it would actually help my business. So, for years, I skipped them.

Big mistake.

When I finally attended my first expo, I realized what I had been missing.

• Face-to-face negotiations.
• Exclusive product deals.
• Suppliers that don’t even list their best offerings online.

The connections I made at that event helped me cut costs, improve quality, and grow my business faster than I thought possible. If you’re wondering whether this event is worth your time, this guide will help.

You’ll learn what to expect, how to prepare, and most importantly how to know if attending will actually help your business grow. By the end, you’ll have the information you need to make the right decision.

Let’s start!

1. Event Details

Before you start planning your visit, it’s important to understand the key details of Beauty Expo 2025. Knowing the schedule, location, and ticketing information in advance will help you avoid last-minute surprises and make the most of your experience.

Event Overview

• Date: March 27–30, 2025
• Time: 10:00 AM – 6:00 PM (daily)
• Location: Taipei World Trade Center, Hall 1 (Areas A & D)
• Exhibitors: Over 250 companies from the skincare, cosmetics, nail care, hair care, and beauty technology industries

If you’re looking for new suppliers, business growth strategies, or exclusive product launches, this expo is designed for professionals across the beauty industry.

Ticket Information & Admission Rules

Beauty Expo 2025 offers multiple ticket options, depending on your eligibility and needs.

• Full Ticket: NT$150 (Available at the exhibition site)
• Discounted Ticket: NT$100 (Eligible for students, disabled companions, elderly persons, and children within a specific height range)
• Free Admission:
  • Children under 6 years old or under 115 cm in height can enter for free.
  • This makes it easier for families or professionals with young children to attend.

To qualify for a discounted ticket, you must present proper identification, such as:

• A student ID (Excludes open universities, community colleges, and in-service specialized classes)
• A disability certificate (Limited to one companion per disabled attendee)
• An ID card (For elderly persons 65 years and older, born before 1950)

Make sure to bring the required documents to avoid any delays at the entrance.

2. Pre-Event Planning

Walking into a beauty expo without a plan is like stepping into a massive department store without knowing what you need. You’ll get distracted, waste time, and leave feeling overwhelmed.

If you want to make the most of Beauty Expo, you need a plan.

Here’s how to set yourself up for success before you even walk through the doors.

Research the Expo

Before attending, take time to research the exhibitor list.

Here’s how to approach it:

• Visit the Official Exhibitor List
  • Go to the Beauty Expo 2025 website and look for the exhibitor directory.
  • Search by product category to find relevant brands.
  • Make a list of potential suppliers that match your business needs.
• Check for New Product Launches and Exclusive Deals
  • Some brands use expos to launch new products that aren’t available online yet.
  • Others offer special discounts or wholesale deals for orders placed during the event.
  • If a supplier is offering an exclusive show-only deal, it may be worth prioritizing their booth.
• Prioritize Key Booths
  • Create a top 10 list of booths you must visit.
  • Mark them on the expo map (if available) so you can plan your route efficiently.
  • Plan buffer time in case certain booths have long wait times.

You won’t have time to visit every exhibitor, so focus on quality over quantity.

Review the Event Schedule

Beauty Expo 2025 isn’t just about exhibitors. It also features seminars, workshops, and networking sessions that can help you gain industry insights and new business strategies.

To get the most out of the event:

• Review the full seminar schedule on the official website.
• Highlight the sessions most relevant to your business.
• Check if any guest speakers will be sharing valuable industry insights.
• Plan your day so you don’t miss key presentations.

Some workshops may have limited seats, so register in advance if required.

3. Travel and Accommodation

Attending a beauty expo is an investment. You want to focus on networking, discovering new suppliers, and attending workshop.

Not worrying about transport or where to stay.

Here’s how to make smart travel and accommodation choices for Beauty Expo.

Where to Stay

The Taipei World Trade Center (TWTC) is located in the Xinyi District, one of Taipei’s busiest commercial areas. It’s surrounded by hotels, restaurants, and shopping centers.

Stay Close to the Venue

Choosing a hotel near the expo saves you time and energy.

• Less commuting: Walk to the venue instead of dealing with traffic.
• More flexibility: Easily drop off samples, take breaks, or return for meetings.
• Better networking: Many business-friendly hotels have lounges where exhibitors and buyers meet.

Recommended Hotels Near TWTC

These hotels are within a 5–10 minute walk of the expo:

• Grand Hyatt Taipei – Directly across from TWTC, perfect for business travelers.
• Humble House Taipei – Modern design with business facilities and meeting spaces.
• Home Hotel Da’an – Boutique option with easy MRT access.
• Le Méridien Taipei – High-end business hotel with excellent dining options.

If you’re on a budget, consider staying a few MRT stops away where prices are lower. Areas like Zhongxiao Dunhua and Daan offer affordable hotels and guesthouses with quick access to TWTC.

Book Early to Avoid High Prices

Taipei is a major business and tourism hub. Hotels fill up quickly, especially near event dates. Booking at least 1–2 months in advance ensures:

• Better rates: Prices rise closer to the event.
• More choices: Last-minute bookings may leave you with limited options.
• Convenience: A well-located hotel makes attending the expo easier.

Use platforms like Booking.com, Agoda, or Trip.com to compare deals.

Transportation Tips

The Taipei World Trade Center is centrally located, making it easy to reach by public transport, taxi, or ride-sharing apps.

Here are the best ways to travel:

By MRT (Best Option for Most Visitors)

Taipei’s MRT (subway) system is fast, reliable, and affordable.

• Take the Tamsui-Xinyi Line (Red Line).
• Get off at Taipei 101/TWTC Station (Exit 5).
• Walk 5 minutes to the expo entrance.

Buy an EasyCard (Taipei’s travel card) at the airport or MRT stations. This makes paying for rides faster and avoids the hassle of buying tickets each time.

By Taxi

Taxis are easy to find in Taipei and available 24/7.

• Fares start at NT$85 (about $2.70 USD).
• Most drivers don’t speak English, so have your destination written in Chinese.
• Expect heavy traffic near the expo, especially during peak hours.

Download Google Translate or Pleco (a Chinese dictionary app) in case you need help communicating with drivers.

By Uber or Ride-Sharing Apps

Uber is available in Taipei and works the same way as in other countries.

• Fares are slightly higher than taxis but offer cashless payments and English-friendly service.
• Avoid booking during rush hour (8–10 AM, 5–7 PM) to prevent delays.

If you’re traveling with a team, an UberXL can be cheaper than taking multiple taxis.

By Bus (For Budget Travelers)

Buses are cheaper than MRT and taxis but slower due to traffic.

• Routes 292, 37, 665, 935 all stop near TWTC.
• Fares range from NT$15 to NT$30 (about $0.50–$1 USD).

Unless you’re familiar with Taipei’s bus routes, stick to the MRT for convenience.

4. Get Ready for the Event

Attending a beauty expo is more than just showing up. The most successful buyers, brand owners, and distributors walk in with a solid plan. You don’t want to waste time figuring things out on the spot while competitors are making deals and securing partnerships.

Here’s how to make sure you’re fully prepared before stepping into Beauty Expo:

Download the Event App (If Available)

Many large trade shows now offer official event apps to help attendees navigate the venue. If Beauty Expo 2025 has one, downloading it can be a game-changer.

With an event app, you can:

• Find booths faster. Instead of wandering aimlessly, you can use the map to locate key exhibitors.
• Schedule meetings. Some suppliers allow you to pre-book appointments, ensuring you don’t miss out.
• Track workshops and seminars. You’ll get reminders and notifications so you don’t miss important sessions.
• Receive real-time updates. If schedules change or new exhibitors are added, you’ll know right away.

If an official app isn’t available, download a floor plan from the expo’s website. Print a copy or save it to your phone to avoid wasting time.

Print Business Cards

Digital connections are great, but in-person events still rely on business cards.

• Bring at least 100 cards. It’s better to have too many than to run out.
• Make sure your contact information is up to date. Include your phone number, email, and website.
• Add a QR code linking to your website, catalog, or LinkedIn. This makes it easy for suppliers to check out your business.

At expos, people exchange dozens of business cards daily. Make yours stand out.

A clean, professional design with a clear call to action (like “Contact us for wholesale inquiries”) can leave a strong impression.

When receiving business cards from others, write a note on the back about what you discussed. This will help you remember key details when following up after the event.

Create a Checklist

Walking into an expo without a plan is like shopping without a list, you’ll end up with things you don’t need and forget the important stuff. Having a checklist keeps you on track and focused.

✅ Booths to Visit

• List 10-15 exhibitors you must meet.
• Highlight suppliers offering new products, exclusive deals, or solutions you need.
• Mark their locations on the event map.

✅ People to Meet

• Identify key manufacturers, distributors, or influencers you want to connect with.
• If possible, schedule meetings in advance so you don’t waste time waiting.
• Prepare a quick introduction about your business, who you are, what you sell, and what you’re looking for.

✅ Questions to Ask Suppliers To avoid forgetting important details, prepare a list of key questions for exhibitors:

• Product Details: What are the materials and production processes?
• MOQ (Minimum Order Quantity): What’s the smallest order they accept?
• Customization: Can they adjust packaging, branding, or product specifications?
• Pricing & Payment Terms: Do they offer bulk discounts? What are their payment terms?
• Shipping & Lead Times: How long does production and delivery take?

The right questions help you compare suppliers quickly and make informed decisions.

✅ Define Your Goals Before attending, be clear on why you’re going and what you want to achieve.

• Are you sourcing new products? Make sure you visit brands with innovative or exclusive offerings.
• Do you need better pricing? Focus on meeting manufacturers directly instead of middlemen.
• Are you looking for exclusive deals? Some suppliers offer discounts for orders placed at the expo.
• Do you want to learn about market trends? Plan to attend key seminars and workshops.

Pack Essentials

A beauty expo is a full-day event, and being prepared can make a big difference.

What to bring:

• Notebook & Pen – Taking notes on key suppliers and conversations is easier than relying on memory.
• Portable Phone Charger – You’ll be using your phone for maps, contacts, and photos all day.
• Comfortable Shoes – You’ll be on your feet for hours. Don’t let sore feet slow you down.
• Tote Bag or Backpack – You’ll collect brochures, product samples, and business cards.

5. Navigating the Expo Floor

Rows of booths, crowds of buyers, conversations happening everywhere.

It’s exciting but also easy to get lost in the chaos.

My first time, I wandered aimlessly, stopping at random booths and grabbing brochures I never looked at again. By the end of the day, I was exhausted but had little to show for it.

Over time, I learned a better way.

If you want to leave Beauty Expo with real business opportunities, you need a plan.

Start with High-Priority Booths

Time is limited. Energy is limited. The best suppliers? They get crowded fast.

That’s why you need to visit key booths first. If you wait too long, the most in-demand exhibitors will be packed with visitors, making it harder to have meaningful conversations.

• Check your priority list. Who are the top five suppliers you need to meet?
• Head straight to those booths first. Get there before the crowds.
• Keep an eye on schedules. Some suppliers hold live demos or product launches at specific times.

If you can, schedule meetings in advance. Many exhibitors appreciate it when serious buyers come prepared.

Take Notes & Collect Samples

It’s easy to forget details after speaking with dozens of suppliers. By the end of the day, all the booths start blending together.

That’s why taking good notes is essential.

• Write down key details about each supplier, pricing, MOQs (minimum order quantities), shipping timelines.
• Compare product quality. If samples are available, test them immediately.
• Take clear photos. A quick picture of a product, price list, or booth number can be a lifesaver later.

If a product catches your eye, ask for a sample. Many suppliers provide free samples or small trial packs at a discount. Touching and seeing the hair in person is the best way to judge quality.

Network Strategically

Beauty expos are not just about products. They’re about people.

It’s tempting to rush from booth to booth, collecting as many business cards as possible. But that approach rarely leads to real connections. Instead, focus on quality over quantity.

• Engage in real conversations. A quick chat won’t tell you much. Take time to understand what a supplier offers and how they do business.
• Mention your business needs. If you’re looking for high-quality human hair extensions, bulk pricing, or private labeling, be upfront.
• Exchange contact information with purpose. Instead of just taking a business card, ask, “What’s the best way to follow up with you?”

If you meet someone valuable, make a quick note on the back of their card, what you discussed, what they specialize in, and any follow-up actions.

Ask Smart Questions

Not all suppliers are the same. Some have high-quality products but strict MOQs. Others offer private labeling but require long lead times. Asking the right questions helps you filter out suppliers who aren’t a good fit.

Here are some key questions to ask exhibitors:

• What makes your product different? (This helps you understand their selling points.)
• What are your best-selling hair extension types? (Gives insight into what’s in demand.)
• Do you offer custom orders or private labeling? (Important for branding and business growth.)
• What is your MOQ (minimum order quantity)? (So you know if their pricing structure fits your budget.)
• What are your lead times for production and shipping? (Essential for planning inventory.)
• Do you have a sample program? (A good supplier should be willing to let you test before committing to bulk orders.)

Good questions lead to good business decisions. Don’t be afraid to ask for specifics.

6. Key Events to Attend

Attending Beauty Expo 2025 offers more than just product showcases. It’s an opportunity to gain valuable insights from industry leaders. Two standout events are the:

• Beautyworld Worldwide Media Briefing
• APAC Beauty Industry Trends Forum.

Here’s what you need to know:

Beautyworld Worldwide Media Briefing

Agenda

Why Attend?

• Learn about Beautyworld’s global strategy and upcoming trade shows.
• Get insights into expansion opportunities in Japan, Dubai, and Riyadh.
• Network with industry leaders and organizers.

APAC Beauty Industry Trends Forum

Agenda

Why Attend?

• Get insights on Korean and Japanese beauty market trends from industry experts.
• Learn how to expand your business across Asia-Pacific.
• Network with top decision-makers in the beauty industry.

7. Post-Expo Follow-Up

Walking out of Beauty Expo, you might feel energized but also overwhelmed. You’ve collected stacks of business cards, attended valuable seminars, and seen new product demonstrations.

Now what?

The real work starts after the expo. It’s time to organize contacts, follow up, and apply what you’ve learned.

Here’s how to turn your expo experience into real business growth.

Sorting Through Business Cards & Contacts

By the end of the event, your bag will be full of business cards, brochures, and notes. Don’t let them sit in a drawer.

Sort your contacts into 3 groups:

• Potential Suppliers – Companies that offer the right products at the right price.
• Potential Customers – Salons, retailers, or distributors interested in your business.
• Potential Partnerships – Influencers, marketers, or manufacturers that could help your brand grow.

Once sorted, start your follow-ups within a week. Waiting too long can make contacts forget your conversation.

How to send a strong follow-up email:

• Mention where you met to refresh their memory.
• Express interest in continuing the conversation.
• Ask any remaining questions about products, pricing, or partnerships.
• Keep it short and clear. Your goal is to keep the connection alive.

Following up shows professionalism and keeps doors open.

Applying What You Learned

You likely attended workshops and product demonstrations. Now, it’s time to put that knowledge to use.

Here’s how to apply what you learned:

• New Business Techniques – Did a seminar teach you a better way to market hair extensions? Test it.
• Industry Insights – Did experts discuss pricing trends? Adjust your strategy accordingly.
• Product Research – Compare product samples to see if a new supplier is worth switching to.

Small improvements can have a big impact. Even one good idea from the expo can help you grow.

Plan for Next Year

Was Beauty Expo worth it? Take time to reflect.

Ask yourself:

• Did you meet valuable contacts?
• Did you find suppliers that fit your needs?
• Did you learn something that will improve your business?

If the answer is yes, plan ahead for next year.

• Book your ticket early for better prices.
• Schedule meetings in advance to maximize your time.
• Improve your strategy so next year is even more productive.

Conclusion

Remember how overwhelming an expo can feel? Now, you have a roadmap. You’ve learned how to plan, navigate the floor, attend key seminars, and follow up after the event.

The real question is: What will you do with all this knowledge?

Take action today. Small steps lead to big growth.

Let’s talk! Reach out if you need guidance on suppliers, trends, or next steps.