The first time I attended BeautyEurasia, I was lost before I even stepped inside.
I had a list of booths to visit, a plan to meet suppliers, and a rough idea of what I wanted. But the moment I walked in, everything changed.
Rows of stands stretched in every direction. People moved fast, deep in conversation. Before I knew it, my schedule fell apart, and I walked away feeling like I had missed something important.
I’ve been to enough trade shows to know this is a common experience. But over time, I figured out a system—one that helps you stay focused, meet the right people, and leave with real business opportunities.
That’s what this guide is about. If you’re considering BeautyEurasia, I’ll show you exactly how to make the most of it.
By the end, you’ll know if this event is right for your business and, if you go, how to walk away with the right connections and products.
So let’s get started!
1. Preparing for the Event
The first time I attended a big trade show, I thought I was ready. I had my business cards, a list of companies to check out, and a plan to explore. But by midday, I was already behind schedule. My feet hurt, I had lost my notes, and I realized I had wasted time on booths that weren’t a good fit.
If you’re heading to BeautyEurasia, the right preparation will make all the difference. Here’s how to set yourself up for success.
Know the Event Details
Before anything else, make sure you have the basics covered.
- Event Name: BeautyEurasia 2025
- Dates: June 18–20, 2025
- Location: Istanbul Expo Center, Turkey
Knowing the exact date and location helps you plan your flights, accommodation, and daily schedule in advance. If you’re traveling internationally, book early to get better deals and avoid last-minute stress.
Register in Advance
BeautyEurasia is a busy event. If you don’t register ahead of time, you could waste hours standing in line.
- Go to the official BeautyEurasia website.
- Fill out the visitor registration form using your business email.
- After you register, you’ll get an e-badge by email. Print it or keep it on your phone.
Once you arrive, you can head straight inside instead of waiting to sign up.
Set Your Goals
Before the event, ask yourself: What do I want to achieve?
- Are you looking for new suppliers?
- Do you need better pricing on products you already sell?
- Are you hoping to build relationships with distributors?
- Do you want to see new product launches?
Your goals will shape how you spend your time. If you go in without a clear focus, you’ll walk away with random business cards instead of real opportunities.
Research Exhibitors
With hundreds of booths, it’s easy to get distracted. Check the exhibitor list in advance and mark down the companies you need to visit.
- Look at the categories—are you interested in hair care, packaging, or private label manufacturing?
- Prioritize booths that fit your goals.
- Make a shortlist of must-see exhibitors and note their booth numbers.
This keeps you from wasting time wandering through sections that don’t benefit your business.
Plan Your Schedule
BeautyEurasia isn’t just about exhibitors. It also features keynote speakers, panel discussions, and networking events.
- Check the event program. Are there industry leaders you want to hear from?
- Look for networking opportunities. Some events are invite-only—register early.
- Balance your time. Don’t overbook yourself. Leave room for unexpected meetings.
Use a simple schedule:
- Morning: Supplier meetings
- Midday: Product exploration
- Afternoon: Conferences or networking
Pack the Essentials
You’ll be on your feet all day, talking, taking notes, and making connections. So make sure to pack smart.
- Business cards: You’ll meet potential suppliers and partners. Bring plenty.
- Notebook and pen: Digital notes are great, but quick handwritten notes can be faster.
- Phone charger or power bank: You’ll need your phone for emails, photos, and contacts.
- Comfortable shoes:Expect to walk miles through the exhibition halls.
Being prepared keeps you focused on business instead of small frustrations like a dead phone or sore feet.
2. Navigating the Exhibition Hall
Walking into BeautyEurasia for the first time can feel overwhelming. Booths stretch in every direction. Crowds move fast. Conversations happen everywhere.
If you don’t have a plan, you’ll waste time wandering. Here’s how to stay in control and make the most of your visit.
Arrive Early
Mornings are the best time to get things done.
- The halls are less crowded early in the day.
- Exhibitors are fresh and ready to talk.
- You’ll have more time for quality conversations before the midday rush.
Try to arrive at least 30 minutes before doors open. This gives you time to check in, grab a coffee, and review your schedule before the crowds build up.
Understand the Floor Plan
A good trade show strategy starts with knowing where to go. BeautyEurasia is massive. If you don’t check the floor plan, you’ll spend too much time backtracking.
- Download or print the map from the official website.
- Locate your must-visit exhibitors before the event.
- Identify key areas like networking lounges and seminar stages.
Marking booths ahead of time saves energy and frustration.
Prioritize Your Time
Not every booth is worth stopping at. Some will be game-changers. Others will be a waste of time. Start with your high-priority exhibitors.
- Visit the most important booths first before the halls get too busy.
- Allow extra time for unexpected opportunities—you may find a supplier you hadn’t considered.
- Plan short breaks so you don’t burn out before the afternoon.
Once your top priorities are done, explore freely. That’s when you might discover something unexpected.
Engage with Exhibitors the Right Way
Exhibitors meet hundreds of people a day. If you want a valuable conversation, be clear and direct.
- Introduce yourself with your name and business.
- State your goal: “I’m looking for new private-label hair care suppliers.”
- Ask the right questions:
- “What makes your product stand out?”
- “Do you offer custom packaging?”
- “What are your order minimums?”
- Take notes—you won’t remember everything by the end of the day.
- Collect business cards and write quick notes on them for follow-up.
A confident, professional approach makes you stand out and helps you get real answers.
3. Networking with Industry Professionals
Some of the best deals I’ve made didn’t happen at a booth. They happened over coffee, in a hallway, or at a networking event. Conversations lead to opportunities. But if you wait for people to come to you, you’ll miss out.
Here’s how to build strong business connections at BeautyEurasia.
Making Connections
Approaching people can feel intimidating. But remember—everyone is there for the same reason: to do business.
- Start with exhibitors. They expect visitors to stop by. Walk up, introduce yourself, and be clear about what you’re looking for.
- Pay attention to other attendees. Not everyone at the event is an exhibitor. Some are buyers, distributors, or brand owners like you. A simple, “What brings you to BeautyEurasia?” can open doors.
- Be direct but friendly. You’re not just collecting business cards—you’re building relationships.
A five-minute conversation with the right person can be more valuable than an hour of browsing booths.
Attending Networking Sessions
If you’re serious about making connections, don’t just rely on the exhibition floor. BeautyEurasia hosts networking events, panel discussions, and B2B meetings. These are designed to bring professionals together.
- Check the event program before you go. Mark down key networking sessions.
- Arrive early for sessions. This gives you time to introduce yourself before the event starts.
- Join the VIP Hosted Buyer Program if you qualify. It’s one of the best ways to meet top suppliers in a structured setting.
Conversations at these sessions can lead to valuable partnerships.
Exchanging Business Cards and Contact Info
At trade shows, you’ll meet a lot of people. If you don’t keep track, you’ll forget who’s who.
Here’s how to manage contact exchanges:
- Always carry business cards. Keep them in an easy-to-reach pocket or case.
- Write a note on the back of cards you receive. Something like “Interested in private labeling” or “Follow up on MOQ details” helps later.
- Take photos of important contacts. Business cards get lost. A quick phone photo keeps their details safe.
- Follow up within a week. Send a short email reminding them of your conversation. Keep it simple:
- “Hi [Name], it was great meeting you at BeautyEurasia. I’d love to continue our discussion on [topic]. Let’s set up a time to chat.”
A small effort in follow-ups can turn a brief chat into a lasting partnership.
Leveraging Social Media
Trade shows don’t end when you walk out the door. Stay connected.
- Follow exhibitors on LinkedIn and Instagram. Many brands post event highlights and updates.
- Engage with posts. A simple comment like “Great meeting you at BeautyEurasia!” keeps you on their radar.
- Send LinkedIn requests. Personalize them:
- “Hi [Name], I enjoyed our conversation at BeautyEurasia. Let’s stay in touch!”
A few minutes of online networking can reinforce the connections you make in person.
4. Exploring Product Innovations and Trends
Every year, BeautyEurasia sets the stage for new beauty trends. Walking through the exhibition, you’ll see products that could shape the industry in the months ahead. But with so much to explore, how do you spot real opportunities for your business?
Here’s how to make the most of the latest innovations.
Spotting New Beauty Trends
Trade shows are where brands reveal what’s next. If you want to stay ahead, pay attention to:
- Ingredient trends: Are more brands shifting to natural, organic, or sustainable ingredients?
- Packaging innovations: Look for eco-friendly materials, refillable designs, or smart packaging solutions.
- Product claims: What’s getting the most attention? Anti-aging, hydration, scalp health?
- Consumer demand: What are buyers talking about? Pay attention to conversations around booths.
Trends often start at industry events. If you notice a pattern in product launches, it could be a sign of where the market is headed.
Testing Product Samples
One of the best parts of BeautyEurasia is getting hands-on with products. You’re not just looking at packaging—you get to test quality firsthand.
- Check texture and scent. If it’s a cream, how does it feel? If it’s a hair product, does it have a strong fragrance?
- Look at absorption and wearability. Does skincare sink in quickly or leave a greasy feel? Does makeup last after application?
- Test packaging durability. If a bottle leaks or feels flimsy, that’s a red flag.
Suppliers expect you to test samples. Take your time and compare different products before making decisions.
Speaking with Manufacturers
If you’re sourcing products, don’t just grab a brochure—talk to the people behind the brand.
Ask key questions like:
- “Can you customize formulas for my brand?”
- “What are your lead times for production?”
- “Do you have certifications for organic or cruelty-free claims?”
- “How do you handle bulk orders and shipping?”
A quick conversation can tell you if a manufacturer is a good fit. If they struggle to answer or dodge details, that’s a sign to move on.
Comparing Pricing and MOQs
Finding the right supplier isn’t just about quality—it’s also about cost and flexibility.
- Ask for pricing tiers. Many suppliers offer better rates for larger orders.
- Check MOQs (Minimum Order Quantities). Some require high volume purchases, while others cater to smaller businesses.
- Factor in shipping costs. A great deal on product pricing won’t matter if shipping fees cut into your margins.
Take notes as you compare. The best supplier isn’t always the cheapest—it’s the one that offers the best balance of quality, price, and flexibility.
5. Maximizing Educational Opportunities
The first time I attended a trade show, I focused only on meeting suppliers. I skipped the seminars, thinking they wouldn’t be useful. Later, I realized I had missed out on valuable knowledge—market trends, new regulations, and expert strategies that could have helped me make better decisions.
If you want to leave BeautyEurasia smarter than when you arrived, here’s how to make the most of its educational opportunities.
Attending Workshops and Seminars
Some of the best insights come from listening to industry leaders.
- Check the event program in advance. Pick sessions that match your business goals.
- Arrive early. Popular seminars fill up fast. Getting there early gives you a front-row seat.
- Stay for the full session. Sometimes the most valuable insights come in the last few minutes.
Workshops and seminars help you stay ahead of market changes and learn strategies from experienced professionals.
Taking Notes on Key Insights
It’s easy to hear something valuable and forget it later. Taking notes keeps important ideas fresh.
- Write down key points. Don’t try to record everything—focus on what’s useful for your business.
- Use bullet points. This makes reviewing easier.
- Highlight action steps. If a speaker mentions a strategy that could work for you, mark it for follow-up.
The best ideas are only useful if you remember to apply them.
Asking Questions
Many sessions include a Q&A segment. This is your chance to get answers from industry experts.
- Be direct. Instead of asking, “How can I grow my business?” ask, “What’s the best way to market a new product in a competitive market?”
- Listen to others. Even if you don’t ask a question, other attendees might ask something valuable.
- Follow up afterward. If a speaker shares contact info or social media, connect with them for more insights.
A good question can lead to practical advice that directly applies to your business.
Evaluating Business Strategies
Not everything you learn will be relevant. But some strategies can have an immediate impact.
- Look for quick wins. What’s one idea you can test in the next 30 days?
- Think long-term. Some strategies require planning but can help you scale in the future.
- Discuss with your team. If you have employees or partners, share what you learned and brainstorm how to apply it.
The goal isn’t just to collect information—it’s to use it to make better business decisions.
6. Following Up After the Event
Attending BeautyEurasia is just the first step. What you do after the event is what really matters.
If you leave your notes untouched and let business cards pile up, nothing will come from the connections you made. But if you follow up the right way, you can turn those conversations into real business opportunities.
Organizing Collected Information
After the event, take time to sort through everything you gathered.
- Business cards: Separate high-priority contacts from general connections. Write notes on the back if you haven’t already.
- Brochures and catalogs: Keep the ones that match your business needs and discard the rest.
- Notes from meetings and seminars: Highlight key takeaways and create an action plan.
A little organization now will save you time later.
Reaching Out to Contacts
Send follow-up emails within a few days while conversations are still fresh.
- Keep emails short and to the point.
- Remind them where you met and what you discussed.
- If relevant, schedule a call or meeting to continue the conversation.
A simple message like this works well:
Subject: Great Meeting You at BeautyEurasia Hi [Name], It was great connecting with you at BeautyEurasia. I really enjoyed learning more about [their product/service]. I’d love to discuss how we can work together. Let’s set up a time to talk next week. Let me know when you’re available. Looking forward to staying in touch! Best, [Your Name]
Negotiating Deals
If you’re serious about working with a supplier, start discussing details.
- Ask about pricing, shipping costs, and payment terms.
- Clarify MOQs (Minimum Order Quantities) to see if they fit your budget.
- Request samples if you didn’t already test them at the event.
If you met multiple suppliers offering similar products, compare their terms before making a decision.
Implementing What You Learned
Look at your notes from workshops and seminars. Identify one or two key strategies to test your business.
- If you discover a new trend, start researching how to introduce it.
- If a speaker shares a pricing strategy, see how it applies to your sales model.
- If you make valuable contacts, stay engaged so they remember you.
7. Extra Tips for a Successful Visit
Trade shows can be exciting, but they can also be exhausting. After attending several, I’ve learned that a few simple tricks can make the experience much easier.
Dress Professionally but Comfortably
First impressions matter. You’ll be meeting potential business partners, so it’s important to dress professionally.
- A polished look builds credibility.
- Wear comfortable shoes—you’ll be walking for hours.
- Bring a light jacket or sweater in case the venue is cold.
You want to look sharp but feel comfortable enough to stay focused.
Use Social Media
Stay active online while you’re at the event. It’s an easy way to connect with exhibitors and industry professionals.
- Post updates on LinkedIn or Instagram. A quick photo with a supplier can spark conversations later.
- Tag exhibitors in posts—some may engage with you directly.
- Follow brands and key speakers to stay updated after the event.
A little online interaction helps keep your name fresh in people’s minds.
Bring a Rolling Bag
If you plan to collect product samples, catalogs, and brochures, a small rolling bag can save your back.
- Carrying heavy bags for hours gets tiring.
- Some exhibitors give out large product samples—you’ll be glad you have space.
- A rolling bag keeps your hands free for business cards and note-taking.
Stay Hydrated and Take Breaks
Walking the exhibition floor for hours can drain your energy fast.
- Bring a bottle of water—there aren’t always convenient places to grab a drink.
- Take short breaks to recharge, especially before meetings.
- If possible, grab a snack between sessions to keep your focus sharp.
A little self-care goes a long way in keeping you productive.
Visit on the Least Crowded Days
Mornings are the best time to move freely and have meaningful conversations.
- The first day is usually the busiest.
- Mid-morning or early afternoon is less hectic than peak hours.
- If you want more time with exhibitors, visit on the second or third day when crowds thin out.
Conclusion
I walked into my first trade show unprepared—and I walked out empty-handed. That won’t be you.
Now, you know what it takes to plan, network, and maximize your visit.
BeautyEurasia is your opportunity. New products, industry connections, and business growth all start here. But only if you take action.
What’s your next move? Will you prepare and take advantage of this event, or will you let opportunities slip by?
Start today. Take control of your experience, and turn BeautyEurasia into a win for your business.
Need help? Contact us today!
