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Cosmobeaute Malaysia: Tips for a Successful Visit

I made a rookie mistake at my first Cosmobeaute Malaysia—I went in without a strategy. I saw a lot, but I didn’t achieve much. It ...
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Professional Beauty Mumbai: A Beginner’s Handbook

I made a rookie mistake at my first Professional Beauty Mumbai—I wandered aimlessly. By the time I figured out where to go, I had already ...
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IECSC Florida: A Step-by-Step Guide

I used to think trade shows were just about browsing booths. That changed after my first visit to IECSC Florida. The right connections and insights ...
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South China Beauty Expo(SCBE): A Step-by-Step Guide

Walking into the South China Beauty Expo (SCBE) for the first time, I thought I had it all figured out. I had my business cards, ...
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Beautyworld Saudi Arabia: Making the Most of Your Visit

I still remember my first trade show. I walked in expecting to make deals, meet the right suppliers, and leave with a clear plan for ...
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I Tip Hair Extension Maintenance: What You Need to Know

I once had a salon owner call me in a panic—half her I-tip clients were complaining about slippage. She thought the hair was faulty, but ...
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