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Walking into InterCHARM Ukraine for the first time, I made the classic mistake—no plan, no strategy, just excitement. By the end of the day, I ...

If I had known then what I know now, my first trade show would have been very different. Instead of wandering aimlessly, missing important connections, ...

I remember the first time I skipped K-Beauty Expo Korea. At the time, I thought, I already know the industry. I can find suppliers online. ...

I remember the first time I walked into Beauty Fair Brazil. Rows of booths. Hundreds of brands. So many people. It was exciting—but also overwhelming. ...

Walking into Professional Beauty Delhi for the first time, I felt like a kid in a candy store. Every corner had something new, like cutting-edge ...

A few years ago, I felt stuck. My business was growing, but not fast enough. I wanted to break into Southeast Asia’s beauty market, but ...