A few years ago, I made a big mistake. I stocked up on the wrong type of hair extensions for my business. The result? Slow sales, disappointed customers, and a
I made a rookie mistake at my first Cosmobeaute Malaysia—I went in without a strategy. I saw a lot, but I didn’t achieve much. It wasn’t until my second visit
I made a rookie mistake at my first Professional Beauty Mumbai—I wandered aimlessly. By the time I figured out where to go, I had already missed key connections and opportunities.
I used to think trade shows were just about browsing booths. That changed after my first visit to IECSC Florida. The right connections and insights from this event helped me
Walking into the South China Beauty Expo (SCBE) for the first time, I thought I had it all figured out. I had my business cards, a list of suppliers to
I still remember my first trade show. I walked in expecting to make deals, meet the right suppliers, and leave with a clear plan for my business. Instead, I felt
I once had a salon owner call me in a panic—half her I-tip clients were complaining about slippage. She thought the hair was faulty, but the real problem? Bad maintenance
One of the biggest mistakes I made in the beginning? Assuming all high-quality weaves would work for white women’s hair. They didn’t. Many were too thick, didn’t blend well, or
I thought I knew what to expect at Hair Brasil. But once I arrived, I realized the event was bigger, faster-paced, and more competitive than I imagined. It’s not just
