Blog

Inside the BIG Brand: What Makes Its Business Model Work?

I still remember the first time I tried to scale my business. I studied competitors and spent hours tweaking my marketing strategy, only to realize ...
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Cosmobeauty Seoul: Your Step-by-Step Plan

I walked into Cosmobeauty Seoul not knowing what to expect. I had attended trade shows before, but this time was different. By the end of ...
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Sustainability in Hair Extensions: What’s Changing?

I remember the first time a client asked me about sustainable hair extensions. I had no idea how to answer. Were there even eco-friendly options? ...
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Beauty West Africa: A Visitor’s Handbook

I still remember my first Beauty West Africa experience, one deal, one handshake, and my business changed forever. That’s the power of this event. For ...
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Beauty Kenya: Your Ultimate Visitor’s Guide

I didn’t know what to expect when I first walked into Beauty Kenya. But within minutes, I realized this wasn’t just an exhibition—it was a ...
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CosmoExpoBeauty Barcelona: A Beginner’s Handbook

I remember my first visit to CosmoExpoBeauty Barcelona. The energy, the brands, the endless booths, it was exciting but overwhelming. I had a list of ...
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Beauty & Fitness Asia Exhibition: A Step-by-Step Guide

The first time I attended the Beauty & Fitness Asia Exhibition, I walked in without a plan. I wandered, missed key booths, and left feeling ...
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Cosmoprof India Mumbai: A Beginner’s Handbook

My first time at Cosmoprof India Mumbai, I thought I could just wing it. I walked in with zero strategy, and by the end of ...
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Beautyworld Japan Tokyo: Your Step-by-Step Plan

A few years ago, I stood in the middle of a massive beauty trade show, feeling completely overwhelmed. Booths stretched in every direction, thousands of ...
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