Event Guide

Walking into InterCHARM Ukraine for the first time, I made the classic mistake—no plan, no strategy, just excitement. By the end of the day, I ...

If I had known then what I know now, my first trade show would have been very different. Instead of wandering aimlessly, missing important connections, ...

I remember the first time I skipped K-Beauty Expo Korea. At the time, I thought, I already know the industry. I can find suppliers online. ...

I remember the first time I walked into Beauty Fair Brazil. Rows of booths. Hundreds of brands. So many people. It was exciting—but also overwhelming. ...

Walking into Professional Beauty Delhi for the first time, I felt like a kid in a candy store. Every corner had something new, like cutting-edge ...

A few years ago, I felt stuck. My business was growing, but not fast enough. I wanted to break into Southeast Asia’s beauty market, but ...

Most people go to Expo Beauty Show Mexico expecting to find the best products, the best suppliers, and the best deals. But here’s the truth. ...

A few years ago, my business was struggling. Orders were inconsistent. Finding reliable suppliers felt impossible. I knew I needed better connections, but I wasn’t ...

The first time I attended Salon International, I had no idea where to start. I wasted hours wandering before I figured out how to make ...