Customer Case 3
One-Stop Sourcing & High-End Line Creation for a U.S. Wholesaler
If you are in one of these business types, this case is for you:
Hair Extension Wholesalers
High-Mix, High-Volume Buyers
Salon Supply Distributors
Brands Seeking Private Label Partners
Client Country
United States
Date
March 2024
Products
Tape Hair, Keratin Hair, Genius Weft
Project Overview
Felix, a hair extension wholesaler in the U.S., faced mounting pressure due to quality inconsistencies, delayed shipments, and a lack of product variety from his former supplier. He wanted a new partner who could not only match existing SKUs but help build a new, higher-margin premium line while streamlining operations.
Challenges
Unstable product quality and narrow catalog from former vendor.
Need for high-speed, reliable delivery to reduce inventory holding cost.
Sourcing challenges across both hair products and accessories.
Alpha’s Solutions
Product Strategy Consulting: Suggested top-selling SKUs for both value and premium lines; introduced cuticle intact double drawn hair with seamless Genius Weft technology.
Integrated QA System: Applied violent wash testing, color match assurance, and sample archiving for 6+ months, ensuring any complaint could be traced with physical evidence.
Speed Optimization: Provided semi-finished inventory planning using Alpha’s standard color ring system, cutting delivery times to 5–10 days post-order.
One-Stop Fulfillment: Enabled full accessory procurement (tapes, pliers, glue, hooks, packaging) through Alpha’s sourcing team, reducing Felix’s time managing external vendors.
Results
Felix successfully launched a dual-line product strategy—retaining cost-conscious customers while opening a new premium segment. Customer satisfaction improved, returns dropped, and operational efficiency increased.
Highlighted Capabilities
Cuticle-Intact, High-End Product Development
One-Stop Procurement for Hair + Accessories
Lightning-Fast Replenishment via Stock Planning
Full-Spectrum QC with Real Sample Retention
For any inquiries, don’t hesitate to contact us at:
- [email protected]
- +86 15275249296
