I thought I knew what to expect at Hair Brasil. But once I arrived, I realized the event was bigger, faster-paced, and more competitive than I imagined.
It’s not just a trade show—it’s a high-stakes networking and business growth opportunity.
That’s why I wrote this guide. Instead of wandering aimlessly, you’ll walk in with a plan to make real connections and find the best opportunities.
In the next few minutes, you’ll learn how to navigate the event, identify key exhibitors, and leave with valuable business insights.
A show this big can either drain your time or fuel your success. It all depends on your approach.
Let’s make sure you get the most out of it.
1. Plan Your Schedule
Hair Brasil 2025 isn’t just a trade show; it’s an opportunity to elevate your business. But if you don’t plan ahead, you’ll find yourself wandering through booths aimlessly, missing valuable workshops, and struggling to make meaningful connections.
- Identify your goals. Think about what you want to achieve, whether it’s finding new suppliers, learning new techniques, or expanding your industry network. Defining clear objectives will help you focus your time and energy on what truly matters.
- Check the session agenda. With over 120 hours of content spread across five auditoriums, there’s a lot to choose from. Look through the schedule ahead of time and prioritize the sessions that will provide the most value to your business.
- Set appointments. Many exhibitors allow you to book meetings in advance, saving you from wasting time in long lines. Locking in key conversations ahead of time ensures you make the most of your time on the show floor.
- Leave room for exploration. Some of the best discoveries come from unplanned encounters and unexpected opportunities. Schedule free time in your day to wander and take in the event organically.
2. Event Registration
Registering in advance isn’t just a convenience—it’s a cost-saving move. If you sign up by March 17, 2025, entry is completely free. After that, ticket prices range from R$100 to R$260, depending on the number of days you attend.
- Sign up early. Early registration not only saves you money but also ensures you receive event updates and exclusive access to certain networking opportunities. Avoid the hassle of long lines and last-minute rush by getting your ticket ahead of time.
- Consider group registration. If you’re attending with a team or colleagues, signing up as a group can unlock special benefits. Caravans of 30 or more can qualify for free admission if registered before April 10, 2025.
3. Booking Travel & Accommodation
São Paulo is a bustling city, and accommodation near the venue can fill up fast. Hair Brasil 2025 will take place at Frei Caneca Convention Center, located near Avenida Paulista.
- Book your hotel early. Partner hotels offer discounted rates for Hair Brasil attendees, but rooms go fast. Secure your spot at a hotel near the venue to make commuting easier and your trip more comfortable.
- Plan your transportation. The metro is the most efficient way to get around São Paulo, with stations near the event. If you prefer taxis or ride-shares, allow extra time for traffic, especially during peak hours.
4. Navigating the Show Like a Pro
Once you arrive, it’s easy to get overwhelmed by the sheer size of the event. The key is to navigate with intention.
- Start early. The expo floor opens at 10:00 AM, and getting there early means you’ll have a quieter space to explore before peak hours. This is also the best time to engage with exhibitors while they are fresh and fully available.
- Use the event app. Hair Brasil provides a digital guide with maps, exhibitor details, and schedules. Download it in advance to plan your route and avoid wasting time searching for booths.
- Plan breaks. With long hours (10:00 AM – 8:00 PM), you’ll need time to recharge. Identify nearby cafés or rest areas where you can regroup, refresh, and plan your next moves.
- Take notes. You’ll come across hundreds of products and services, so it’s important to track key takeaways. Keep a small notebook or use your phone to jot down important details about new contacts and must-follow leads.
5. Attending Workshops & Live Demonstrations
One of Hair Brasil’s biggest draws is its hands-on workshops and expert-led sessions. These aren’t just generic presentations—they’re live technical demos and interactive courses led by top hairstylists and industry educators.
- Prioritize your sessions. With multiple workshops running simultaneously, choosing the right ones is key. Pick sessions that align with your business goals, whether it’s cutting techniques, color trends, or business strategies.
- Arrive early for popular demos. Some of the biggest names in the industry will be leading demonstrations, and these fill up fast. Getting to the session early ensures you grab a good seat and don’t miss valuable insights.
6. Networking & Building Industry Connections
Hair Brasil 2025 isn’t just about discovering products—it’s about building relationships. The event is designed as a networking hub for salon owners, distributors, and beauty professionals.
- Make introductions count. First impressions matter, so come prepared with a quick pitch about yourself and your business. Have a strong opening line that makes you memorable when meeting new contacts.
- Follow up after the event. Networking doesn’t end when the show does—make sure to reconnect. Send emails or LinkedIn messages to the people you met, referencing your conversation to strengthen the connection.
7. Essential Tips for First-Time Attendees
If this is your first time at Hair Brasil, here are a few key takeaways to make your experience smoother:
- Dress professionally—but comfortably. You’ll be on your feet for hours, so choose attire that balances style with comfort. Opt for supportive shoes and lightweight clothing to keep you comfortable all day.
- Bring a portable charger. Between using maps, taking notes, and networking on social media, your phone battery will drain fast. A portable power bank ensures you stay connected and don’t miss important updates.
- Stay hydrated. Convention centers can get warm, and dehydration can drain your energy. Keep a bottle of water on hand to stay refreshed and alert throughout the day.
- Be open to new opportunities. Some of the best experiences come from unexpected conversations or spontaneous workshop sessions. Stay flexible and embrace the surprises that Hair Brasil has to offer.
Conclusion
Now that you know the key steps to I-tip extension maintenance, how are you educating your clients? A solid aftercare routine reduces complaints, increases retention, and builds trust with your customers.
What resources are you providing—custom aftercare guides? Retail-ready maintenance kits?
In-salon education? The better you support your clients, the more likely they are to return.
If you’re ready to elevate your extension business with the best care products and training, contact us today!
Let’s help your customers get the most out of their investment.
