Walking into InterCHARM Ukraine for the first time, I made the classic mistake—no plan, no strategy, just excitement. By the end of the day, I had a bag full of brochures but barely any real business leads.
You don’t want to make that mistake. This event is a goldmine, but only if you know how to navigate it effectively.
After multiple visits and refining my approach, I’ve figured out how to maximize the event’s potential. From finding the right suppliers to making meaningful connections, I’ll share exactly what works.
This article will give you a clear, actionable strategy to ensure you leave with valuable contacts and opportunities—not just freebies. Every section is designed to match your business needs and save you time.
InterCHARM Ukraine can be overwhelming, but with the right approach, it becomes an asset.
Let’s make this event work for you.
1. Registering and Planning Your Visit
Attending a trade show requires meticulous planning, and InterCHARM Ukraine 2025 is no exception. As the largest beauty industry exhibition in Ukraine, it offers a wealth of opportunities for professionals in the hair and beauty sectors. From personal experience, I can tell you that registering early makes a huge difference—it saves time, ensures you don’t miss out on key sessions, and gives you access to exclusive pre-event materials.
Event Details
- Dates: September 17-19, 2025
- Location: International Exhibition Centre (IEC), 15 Brovarsky Ave, Kyiv, Ukraine
How to Register and Purchase Tickets
I’ve learned the hard way that registering at the last minute can lead to long queues and missed opportunities. Here’s how to make sure you secure your spot effortlessly:
- Visit the Official Website: Head over to the official InterCHARM Ukraine website (intercharm.com.ua) to access all event details.
- Access the ‘Visitors’ Section: Once on the homepage, click on the ‘Visitors’ tab to find everything you need to know about ticketing and entry requirements.
- Choose Your Ticket Type:
- Online Registration: I highly recommend registering online in advance. Not only will you benefit from early bird discounts, but you’ll also avoid the hassle of waiting in long lines at the venue.
- On-Site Registration: If you’re the type who prefers last-minute plans, on-site registration is available. Just be prepared for longer wait times and possibly higher fees.
- Complete the Registration Form: Fill out all necessary personal and professional details carefully. A simple typo in your name or company information can cause delays during check-in.
- Proceed to Payment: Once you’ve filled out the form, you’ll be directed to the payment portal. From my experience, the event organizers accept multiple payment methods, including credit cards and bank transfers.
- Confirmation Email: As soon as your payment is processed, you’ll receive a confirmation email with your e-ticket. Make sure to save a digital copy on your phone or print it out—trust me, you don’t want to be scrambling through your inbox on event day.
By taking these steps in advance, you’ll set yourself up for a stress-free start at InterCHARM Ukraine. Now, let’s move on to getting there and making your travel plans as smooth as possible.
2. Travel and Stay Arrangements
I’ve learned that the best way to ensure a smooth and productive experience at InterCHARM Ukraine is to plan my travel and accommodations well in advance. Here’s what you need to know to make your trip as hassle-free as possible.
Getting to Kyiv
If you’re flying into Kyiv, you have two airport options:
- Boryspil International Airport (KBP): This is the main international airport, about 30 kilometers southeast of the city. Most long-haul flights land here, and it offers the best international connectivity.
- Igor Sikorsky Kyiv International Airport (IEV): This airport is closer to the city center, only about 8 kilometers away, but handles fewer international flights.
From Boryspil Airport to Kyiv
After a long flight, the last thing I want is to deal with confusing transportation options. The easiest way to get from Boryspil to the city is by using the Sky Bus, which runs 24/7 between the airport and Kyiv’s main railway station (Kyiv-Pasazhyrskyi).
It takes around 45-60 minutes and is budget-friendly. If you prefer a quicker and more direct route, taxis and ride-sharing services like Uber and Bolt are widely available. Just be sure to use official taxi services or book through a trusted app to avoid unnecessary haggling.
Where to Stay Near the International Exhibition Centre (IEC)
I always recommend staying as close to the venue as possible to maximize efficiency. After all, the less time spent commuting, the more time you have to network and explore the event. Here are some great accommodation options near the IEC:
- Hotel Bratislava – Just 1.5 kilometers from the IEC, this hotel offers comfortable rooms with modern amenities. I’ve found its location to be one of the best for business travelers looking for convenience and affordability.
- Tourist Hotel Complex – Located near the Livoberezhna Metro Station, this hotel is a short walk from the IEC. If you’re looking for a straightforward, budget-friendly stay, this is a solid choice.
- Bakkara Hotel – If you love a good view, Bakkara Hotel sits right on the Dnipro River, about 3 kilometers from the venue. I’ve stayed here before, and while it’s slightly further, the peaceful river setting makes it worth it.
- Premier Hotel Rus – This one’s in the city center, about 7 kilometers from the IEC. If you want to be in the heart of Kyiv’s restaurants and entertainment options, but still within metro distance of the exhibition, this is a great pick.
3. Researching Exhibitors and Trends
I’ve made the mistake of walking into trade shows unprepared, and trust me—it’s not the way to go. With hundreds of exhibitors covering professional cosmetics, retail beauty products, and packaging solutions, having a clear game plan makes all the difference.
Identifying Key Exhibitors
Not every exhibitor will be relevant to your business, and time is limited. I always take some time before the event to research which companies will be present and create a shortlist of the ones that align with my business needs. If I know I’m looking for a new supplier, distributor, or innovative product, I make sure to note down booth numbers and key contacts.
Exploring Emerging Trends
One of the biggest benefits of attending InterCHARM Ukraine is getting a firsthand look at what’s next in the beauty industry. Sustainable packaging, clean beauty formulations, and AI-driven skincare are just a few of the trends shaping the market right now. I always make a point to visit trend-focused booths and attend any product launches or demonstrations to stay ahead of the curve.
Pre-Scheduling Meetings
One thing I’ve learned over the years is that the best conversations don’t happen by accident. If there are key exhibitors or industry leaders I want to connect with, I reach out ahead of time and schedule meetings. Many businesses attending InterCHARM Ukraine are open to setting appointments before the event, which ensures I get valuable one-on-one discussions instead of rushed booth interactions.
4. Networking for Business Growth
Trade shows are all about connections, but I’ve learned that simply collecting business cards won’t get you far. Instead of rushing from booth to booth, I focus on meaningful conversations. I take the time to understand each person’s business and share insights about mine. It’s not just about swapping contacts—it’s about making sure there’s a real opportunity for collaboration.
One of my best networking strategies is to follow up immediately. If I have a great conversation with a supplier or potential partner, I send a quick message that same evening to reinforce our discussion. A simple LinkedIn request with a personalized note can go a long way in making sure you’re remembered. I also take notes on key conversations so I can reference specific details later when reaching out.
5. Attending Seminars and Demos
One of the aspects I look forward to at InterCHARM Ukraine is the diverse range of seminars and demonstrations. These sessions offer invaluable insights and hands-on experiences that have significantly impacted my professional journey.
Cosmetology and Dermatology Workshops
In previous years, I’ve attended workshops focusing on advanced cosmetology and dermatology techniques. These sessions, led by industry experts, provided practical knowledge that I could immediately apply in my practice. For instance, learning about the latest non-invasive procedures and skin treatments has allowed me to expand the services I offer to my clients.
Hairdressing and Styling Demonstrations
The live hairdressing demos are always a highlight for me. Watching skilled stylists showcase the latest cutting and coloring techniques not only inspires creativity but also keeps me updated on current trends. I remember attending a session where a renowned stylist demonstrated a new balayage technique, which became a popular request among my clients afterward.
Nail Art and Podiatry Sessions
As someone who believes in continuous learning, the nail art workshops have been particularly beneficial. These sessions cover everything from basic nail care to intricate designs, allowing me to enhance my skill set. Additionally, the podiatry seminars have provided insights into foot health, enabling me to offer comprehensive services to my clients.
Business Management and Marketing Seminars
Understanding the business side of beauty is crucial. The seminars on salon management and marketing strategies have equipped me with tools to streamline operations and effectively promote my services. Implementing the customer retention strategies discussed in these sessions has led to a noticeable increase in repeat clients.
6. Making the Most of the Experience
Drawing from my experiences at InterCHARM Ukraine, I’ve found that a well-thought-out plan can significantly enhance the value you gain from the event. Here are some strategies that have worked for me:
- Prioritize Your Objectives: Before attending, I always outline my primary goals—whether it’s discovering new products, networking with potential partners, or attending specific workshops. This clarity helps me focus my time and energy effectively during the event.
- Leverage the Event Program: I make it a point to thoroughly review the event’s program schedule in advance. By identifying sessions, seminars, and demonstrations that align with my interests, I can create a personalized itinerary that ensures I don’t miss out on valuable opportunities.
- Engage Actively with Exhibitors: Instead of passively walking through the exhibition halls, I engage actively with exhibitors. Asking questions and seeking demonstrations provides deeper insights into products and services, allowing me to assess their relevance to my business needs.
- Utilize Networking Platforms: InterCHARM Ukraine often offers networking tools and platforms. I use these resources to connect with other attendees and schedule meetings in advance, maximizing my networking opportunities during the event.
7. Post-Event Follow-Ups
Reflecting on my experiences at InterCHARM Ukraine, I’ve come to realize that the real work begins once the event concludes. The connections made and insights gained are only as valuable as the effort put into nurturing them afterward. Here’s how I approach post-event follow-ups to maximize the benefits:
- Prioritize and Categorize Leads: After the event, I sit down with all the collected business cards and notes to categorize leads based on their potential value and interest level. This helps me tailor my follow-up approach, ensuring that each contact receives the appropriate attention.
- Craft Personalized Follow-Up Messages: I make it a point to send personalized emails within 24-48 hours after the event. In these messages, I reference specific topics we discussed or sessions we both attended, which demonstrates genuine interest and helps jog their memory of our interaction.
- Connect on Social Media Platforms: Beyond emails, I connect with new contacts on LinkedIn, adding a brief note about our meeting at InterCHARM Ukraine. This not only expands my professional network but also keeps the lines of communication open for future opportunities.
- Share Valuable Resources: If during our conversation a particular challenge or interest was mentioned, I follow up by sharing relevant articles, case studies, or product information. This positions me as a resourceful and attentive connection, fostering trust and credibility.
- Schedule Follow-Up Meetings or Calls: For high-potential leads, I propose a follow-up call or meeting to delve deeper into how we might collaborate. Setting a specific time ensures that the momentum from the event continues and demonstrates my commitment to exploring mutual opportunities.
Conclusion
You’ve explored, networked, and discovered new opportunities at InterCHARM Ukraine. But the real question is—what’s next?
This event gave you a front-row seat to industry innovations, trends, and expert insights. Now, it’s time to turn those connections into collaborations, those ideas into action.
So, what’s your next move?
What’s stopping you from taking your business to the next level?
Let’s strategize—contact us today!
