Finding the right supplier isn’t easy.
Some have low prices but poor quality. Others promise fast shipping but take weeks to deliver. And some seem like the perfect choice—until you find out they don’t offer what your customers need.
I’ve been through all of it.
That’s why I go to events like Salon Look Madrid. It’s one of the best places to meet suppliers in person, check product quality, and make real deals—without the back-and-forth emails or long wait times.
If you’re wondering whether this event is worth it, this guide will help.
I’ll walk you through what’s inside, how to prepare, and how to know if it’s the right event for your business. By the end, you’ll know exactly how to make the most of your visit.
So let’s get started!
1. Key Details You Need to Know
Event Overview & Schedule
The first time I walked into Salon Look Madrid, I was overwhelmed. The halls stretched in every direction. People rushed from booth to booth, stopping only when something caught their eye. If you’re heading there for the first time, knowing what to expect will save you time—and frustration.
This year, Salon Look Madrid runs from October 17-19, 2025, at IFEMA Madrid. It’s one of the biggest beauty trade shows in Spain. Whether you’re a brand owner, distributor, or retailer, this event is packed with opportunities.
📍 Location: IFEMA Madrid, Av. Partenón 5, 28042 Madrid, Spain
⏰ Schedule:
- October 17-18: 10:00 AM – 8:00 PM
- October 19: 10:00 AM – 6:30 PM
The venue is huge, with different halls for each category. Here’s how it’s set up:
- Hair & Salon Equipment – Everything from styling tools to professional salon furniture.
- Beauty & Skincare – Cosmetics, skincare products, and facial treatments.
- Nails & Makeup – Nail polish, beauty accessories, and makeup demos.
- Wellness & Spa – Massage tools, spa treatments, and holistic beauty solutions.
There are food courts, rest areas, and networking lounges inside. Plan your visit ahead so you don’t waste time wandering.
Industry Focus & Main Attractions
If your business is in beauty, this event can help you grow.
Expect to see:
- Live demonstrations – Experts showing new techniques, treatments, and products.
- Interactive booths – Try products, test tools, and see real results before you buy.
- Innovation zones – Discover new brands and upcoming trends before they hit the market.
- Business networking lounges – A space to connect with suppliers and industry leaders.
I’ve made some of my best supplier connections at events like this. The key is knowing where to focus. If you’re looking for new products, better pricing, or fresh industry insights, Salon Look Madrid is worth your time.
2. Planning Your Visit
If you’ve ever attended a major trade show, you know how overwhelming it can be. Long registration lines, expensive last-minute bookings, and the stress of figuring out transportation can take away from the real goal—growing your business.
Here’s everything you need to know to make your visit smooth and productive.
Ticketing & Registration
Registering for Salon Look Madrid is simple, but knowing your options can make a big difference. If you’ve ever wasted time in long event lines or paid more than necessary, you know how important it is to plan ahead.
I’ve been to enough trade shows to learn one thing: Register early. It saves you time, and sometimes, money.
Here’s how you can do it:
How to Register
Online Registration (Best Option)
- Go to the official Salon Look Madrid website
- Choose your pass type
- Fill in your business details
- Complete payment (if needed) and receive your confirmation email
- Show your digital ticket at the entrance—no printing required
On-Site Registration (Slower Option)
- Visit the registration booth at IFEMA Madrid
- Fill out your details manually
- Pay for your pass (if required)
- Expect long wait times, especially on the first day
Pricing & Pass Options
- Free Pass – Available for industry professionals. Requires verification.
- Paid Passes – Offers access to workshops, product demos, and private areas.
- VIP/Business Passes – Recommended for serious buyers. Includes:
- Priority entry
- Access to networking lounges
- Special business events
Early Bird & Group Discounts
- Early Bird Pricing – Register early to get lower rates.
- Group Discounts – Attending with colleagues? Some tickets are cheaper when purchased in bulk.
Check the official website for the latest pricing and promotions.
Travel & Accommodation Tips
Knowing where to stay and how to get around can make or break your trip.
Best Hotels Near the Venue
Hotels near IFEMA Madrid fill up fast. Book early. Here are some options:
- Budget-Friendly:B&B Hotel Madrid Aeropuerto T1 T2 T3 – Affordable and close to the airport
- Mid-Range:Hotel Nuevo Boston – Comfortable, good business facilities, and a short ride from IFEMA
- Luxury:Melia Avenida América – High-end, great for networking and meetings
How to Get to Salon Look Madrid
- From Madrid-Barajas Airport (MAD):
- Taxi/Rideshare: 10-15 minutes (€20-€30)
- Metro: Take Line 8 to Feria de Madrid station
- Bus: Line 200 stops at IFEMA
- From Madrid City Center:
- Metro:Line 8 to Feria de Madrid
- Bus: Multiple routes go to IFEMA
- Taxi/Rideshare: 20-30 minutes, depending on traffic
Local Travel Tips
- Use a Metro Card – Madrid’s metro is cheap and fast
- Avoid Rush Hour – Mornings (8-10 AM) and evenings (6-8 PM) get crowded
- Plan for Meals – IFEMA has food options, but local restaurants nearby offer better choices
Planning ahead means you’ll spend less time stressing and more time making valuable business connections.
3. Maximizing Your Time at Salon Look Madrid
Walking into Salon Look Madrid without a plan is a mistake. The event is huge. Hundreds of exhibitors. Live demos everywhere. Networking opportunities around every corner.
If you don’t organize your time, you’ll end up rushing from booth to booth, missing key suppliers, and feeling exhausted by the end of the day. I’ve learned that the best way to get real value from a trade show is to have a clear strategy.
Here’s how to make the most of your visit:
How to Prioritize Exhibitors & Events
Make a List of Must-Visit Booths
Before you go, check the Salon Look Madrid exhibitor list. Look for:
- Key suppliers you want to meet
- New brands offering innovative products
- Competitors to see what they’re doing
Highlight the ones that matter most to your business. Plan your route so you’re not wasting time walking back and forth.
Schedule Meetings with Potential Suppliers
Trade shows can be chaotic. The best suppliers are busy. If you wait until the event to connect, you might not get the attention you need.
- Email or call key exhibitors before the event
- Book meetings in advance
- Have a list of questions ready
A quick 10-minute chat can lead to better pricing, exclusive deals, or long-term partnerships.
Balance Learning & Sourcing
Salon Look Madrid isn’t just about buying—it’s also about learning.
- Workshops & Live Demos: Great for spotting new trends
- Exhibitor Booths: Where you can test products and negotiate deals
Plan your time wisely. Split your day between education and business.
Avoiding Common Pitfalls
Overcrowded Booths & Long Waits
Big brands attract big crowds. If you want time with key suppliers, visit their booths:
- Early in the morning
- During lunch hours (when others take a break)
- Late in the afternoon when traffic slows down
Avoid peak times to get one-on-one conversations instead of rushed interactions.
Information Overload
By the end of the day, you’ll have a pile of brochures, samples, and business cards. It’s easy to forget who’s who.
- Use your phone – Take quick notes after each meeting
- Snap photos of booth signs and contact details
- Separate business cards – Good leads in one pocket, less important ones in another
This small habit will save you hours of confusion later.
Spending Too Much on Unnecessary Products It’s tempting to buy everything that looks promising. But not every product will sell well in your market.
- Set a budget before the event
- Focus on products that fit your customer’s needs
- Ask about minimum order quantities (MOQs) before committing
A well-planned visit to Salon Look Madrid means less stress, better deals, and real business growth. Follow these steps, and you’ll walk away with valuable connections and smart investments—not just a bag full of samples.
4. Networking & Business Growth Opportunities
Trade shows aren’t just about products. They’re about people.
Some of the best business deals I’ve made didn’t happen at a booth. They happen over coffee, during a workshop, or in a quick conversation at a networking event.
At Salon Look Madrid, the right connections can lead to better suppliers, bulk pricing deals, and long-term partnerships.
Who Should You Connect With?
Salon Owners & Beauty Professionals
If you sell to salons, this is where you meet decision-makers. Salon owners, hairstylists, and beauty professionals are looking for products they can trust. If you build relationships here, you could secure repeat buyers and long-term distribution deals.
E-commerce & Retail Buyers
Online beauty sales are growing fast. If you run an e-commerce store, you’ll find dropshipping suppliers, white-label manufacturers, and private-label brands ready to work with you. Look for vendors that offer fast shipping, flexible MOQs, and branding options.
Industry Influencers & Educators
Beauty educators and influencers shape trends. If you’re launching a brand, connecting with them can help boost awareness. Many attend Salon Look Madrid to discover new products to feature in their content or courses.
How to Make the Most of Networking
Bring Business Cards & Samples
- Business cards: Make sure they have your contact details and website.
- Product samples: If possible, bring small testers. People remember what they try.
Join Exclusive Business Meetups
- Some VIP passes include networking lounges and private business events.
- Check the official Salon Look Madrid website for updated schedules.
Follow Up After the Event
Meeting people is just step one. The real opportunity comes after.
- Send a short follow-up email within a week.
- Mention something specific from your conversation.
- Stay connected on LinkedIn or WhatsApp.
The right follow-up can turn a quick chat into a business partnership that lasts for years.
5. Must-Attend Workshops & Educational Sessions
If there’s one thing I’ve learned, it’s this—the beauty industry moves fast.
New products launch. Trends shift. Customers expect more. If you’re not keeping up, you’re falling behind. That’s why Salon Look Madrid’s workshops and educational sessions are just as important as the exhibitor booths.
I’ve sat in these sessions before, and I can tell you—the right one can change your business. Whether you’re looking for new techniques, smarter marketing, or better suppliers, this is where you get the inside scoop.
Industry Trends & Expert Panels
If you want to stay ahead of the competition, these sessions are a must:
- Hair & Beauty Innovations – Discover new formulas, advanced tools, and cutting techniques that are shaping the future. Brands use these sessions to showcase new technology and product launches before they hit the market.
- Sustainability & Ethical Sourcing – More businesses are shifting to eco-friendly, cruelty-free, and ethically sourced products. Learn what customers expect and how to adapt your business to meet demand.
- Marketing & Branding for Beauty Businesses – Selling hair and beauty products isn’t just about having great quality. It’s about visibility. These sessions cover social media growth, influencer marketing, and branding strategies to help your business stand out.
Hands-On Training & Certifications
If you work in salon services or e-commerce, these workshops will be valuable:
- Technical Workshops for Salon Professionals – Learn cutting-edge techniques in hair cutting, coloring, and extension application from top stylists and educators. Some sessions even offer certifications that can boost your credibility.
- E-commerce & Social Media Training – If you sell online, you need to know how to attract customers, improve sales, and market effectively. Learn how to:
- Create engaging social media content
- Optimize product listings for better sales
- Leverage influencers for brand awareness
Some workshops require pre-registration, so check the Salon Look Madrid website to secure your spot.
The right workshop can give you an edge, open new doors, and help your business grow. Don’t just walk the show floor—invest in learning. It pays off.
6. Final Tips for a Successful Visit
Trade shows can be exciting, but they can also be overwhelming. Too many booths. Too many conversations. Too many options. If you don’t have a plan, it’s easy to waste time and leave with nothing but a bag full of brochures.
I’ve been there. I’ve also learned what works. A little preparation can make the difference between a productive trip and a missed opportunity.
Have a Clear Goal Before Attending
Before you step into Salon Look Madrid, ask yourself: What do I want to achieve?
- Finding suppliers? Make a list of must-visit booths.
- Networking? Look up key attendees and schedule meetings.
- Learning? Pick a few workshops that match your business goals.
When you know what you want, you won’t waste time on distractions.
Bring Essential Supplies
A successful visit starts with packing the right things.
- Business cards – You’ll meet a lot of people. Make it easy for them to remember you.
- Product samples – If you’re a seller, bring something for potential buyers to test.
- Notebook or phone app – Take notes on exhibitors, prices, and deals.
- Comfortable shoes – You’ll be on your feet all day. Trust me, this matters.
Follow Up with New Contacts Quickly
The event ends, but your work isn’t done. Real business happens afterwards.
- Send follow-up emails within a week – Remind them who you are and what you discussed.
- Connect on LinkedIn – It keeps the conversation going.
- Sort your business cards – Mark top-priority contacts so you don’t forget them.
The sooner you follow up, the more likely you’ll turn new connections into real deals.
With the right plan, Salon Look Madrid can be more than just a trip. It can be a turning point for your business.
Conclusion
You’ve seen how to make the most of Salon Look Madrid. Now it’s time to put it into action.
Will you go in prepared, ready to make real business moves? Or will you leave opportunities on the table?
The choice is yours.
Get ahead now. Start planning. Connect with the right people. This event could open doors you didn’t even know existed.
Start planning today. Contact us to learn more!
