The first time I attended the Beauty & Fitness Asia Exhibition, I walked in without a plan. I wandered, missed key booths, and left feeling like I barely scratched the
My first time at Cosmoprof India Mumbai, I thought I could just wing it. I walked in with zero strategy, and by the end of the day, I realized I
A few years ago, I stood in the middle of a massive beauty trade show, feeling completely overwhelmed. Booths stretched in every direction, thousands of products on display, and crowds
The first time I attended IRAN BEAUTY & CLEAN, I made a huge mistake, I went in without a strategy. I wandered, missed key connections, and left realizing I had
The first time I attended BEAUTY DÜSSELDORF, I walked in with excitement and left feeling like I missed half of it. There was too much to see, and I didn’t
I used to think hair extensions were all the same. But the first time I opened a shipment and saw the amount of plastic waste, it made me pause. The
I used to think all clip-in hair extensions were basically the same. That was until a salon owner called me, frustrated. She had ordered a batch of lace clip-ins for
Early on in my business, I made a huge mistake. I ordered keratin strip extensions in bulk from a manufacturer that seemed reputable. The price was too good to pass
I used to rely on emails and websites to find suppliers. I thought I was getting the best deals—until I went to Cosmoprof Las Vegas. At the event, I met
